In this episode of the Marketing Swipe File recorded live at SaaStr, DG sits down with Gainsight CMO Anthony Kennada to talk about how they built a company, even though there was no clear market to launch into. Anthony shares the five things Gainsight did to create a category in the B2B space – like ignoring analysts and being long-term greedy. Want the rest? Listen to the full episode to learn how they did it (and how they grew their brand to become one of the fastest growing private companies in the world).
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Dave and Anthony on Twitter @davegerhardt @akennada @HYPERGROWTH_Pod
For more on this episode, visit: https://www.drift.com/blog/gainsight-category-creation/
What is Marketing Swipe File?
Welcome to the Marketing Swipe File with Dave Gerhardt!
This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.
Every great marketer has a swipe file. This podcast can be yours.