Driving the Rapid Adoption of CO2 Reduction Innovations: Lessons from Tech Company Business Models

Rob Niven, CEO of Canadian company "CarbonCure" joins Ian Riley in this podcast to discuss what start-ups in the cement and concrete industries can learn from technology company business models to drive the rapid uptake and scale-up of CO2 reduction innovations. They also discuss the possibility of carbon removal through concrete, as well as the policy and regulation needed to support the adoption of new technologies in this sector.

What is The Clinker Factor?

Cement production is responsible for approximately 7% of global greenhouse gas emissions and is possibly the hardest to abate sector.

In this podcast series, the World Cement Association’s CEO, Ian Riley, talks to industry leaders, experts and technological innovators from across the globe, bringing insights and fresh perspectives on how the cement sector can decarbonise and improve sustainability.

Suitable for anyone interested in climate change mitigation and industrial sustainability.