Founder's Club with Dez DeCosta

In this episode of Founder's Club, Dez DeCosta sits down with Ujwal Arkalgud—a cultural anthropologist turned entrepreneur who built and sold a high-eight-figure company without a single dollar of venture capital. Ujwal unpacks how understanding the "invisible rules" of human behavior and perception can give founders a powerful edge in product–market fit, credibility, and scaling without traditional sales tactics. From bootstrapping MotivBase to $5M ARR with no sales team to helping founders de-risk their ventures and master buyer psychology, Ujwal shares the mindset shifts and tactical frameworks that turn insight into impact. Whether you're a startup founder or a seasoned builder, this conversation will challenge how you think about growth.

Connect with Ujwal
newsletter.invisible-rules.com
https://www.instagram.com/ujwal.arkalgud/

What is Founder's Club with Dez DeCosta?

Welcome to Founder's Club, the podcast that delves into the captivating journeys of successful founders. Join Dez DeCosts as she uncovers the trials, triumphs, and life lessons of entrepreneurs who've navigated the challenging path to success. Each episode unravels the unique struggles and habits that have shaped these leaders, offering valuable insights and life-hacks for aspiring entrepreneurs. Whether it's overcoming setbacks, priceless insight to thrive, or cutting-edge industry knowledge, Founder's Club provides a front-row seat to the experiences that mold successful founders. Tune in for a deep dive into the world of entrepreneurship and glean wisdom from those who have paved the way.
(Formerly Positive AF Podcast)