What makes the best product description page? This week we have Rishi Rawat aka the Shopify product page guy joining us to share some tips and tricks to build a product page that converts and retains.
Show Notes
- Rishi describes why he only focuses on the product page
- We talk a bit about why 3% became a standard for e-commerce conversion
- The PDP is the end of the window shopping experience and Rishi explains why that is so crucial
- Forget everything on the product page and focus solely on the written description for the best results
- The written word is the most effective tool to change purchase intent
- Rishi explains why its most important to focus on the first time shopper on the
- Understanding the difference between methodical and impulsive shoppers
- Rishi takes us through an example of how you can be appealing to both types of shoppers
- The best place to start testing is with words, Rishi explains why
- We discuss why active participation is key on the PDP
- Rishi explains that product video is superior to copy but it's expensive and difficult
- We go over the two questions your PDP NEEDS to answer
- Reduce friction not try to "hack" results
What is The Exchange?
The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.
The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.