Clued In Podcast with Lou Carbone

In this episode of Clued In, Lou is joined by Ralph A. Oliva and discuss the importance of building relationships in B2B, especially in today’s world with shortages and delays brought on by the pandemic.

For years now B2B organizations have been focused on the functional, economic, and emotional impact the product has on a customer’s life or a firm’s business. But something is missing...the relationship element. This is what the customer experiences, before and after, using a product or service. How will the customer take what they have experienced with your organization and use it to move forward?

Show Notes

In this episode of Clued In, Lou is joined by Ralph A. Oliva and discuss the importance of building relationships in B2B, especially in today’s world with shortages and delays brought on by the pandemic.

For years now B2B organizations have been focused on the functional, economic, and emotional impact the product has on a customer’s life or a firm’s business. But something is missing...the relationship element. This is what the customer experiences, before and after, using a product or service. How will the customer take what they have experienced with your organization and use it to move forward? 

What is Clued In Podcast with Lou Carbone?

Clued In with Lou Carbone is an opportunity to hear from Lou and guests. Recognized globally at forefront of the creation of experience management as a business discipline Lou will expand your perspectives. The impact you can make in the CX, EX, and Patient Experience space will be enhanced by Lou’s distinctive and unique vision and foresight in the space.

Lou is the author of Clued In, How to Bring Customers Back Again and Again; numerous widely cited academic articles, 100’s of lectures at business schools, as well as over a thousand presentations and Keynote Addresses globally. Carbone is the founder and CEO of the first company ever that was dedicated solely to the science and art of experience management Experience Engineering®.