Mario Vasilescu is the CEO of Rewordly Inc - the Audience Engagement Engine.
He's on a mission to bring integrity back to the internet by making it easier for publishers to focus on quality over quantity by creating tools that reframe the incentives of the "attention economy".
Mario is a very interesting thinker. We go into his concept of the "click bubble" and how the online attention economy was warped around false and shallow incentives that damaged readers and publishers alike.
We also go deep into the topic of engagement. Mario has a clear and insightful conception of what engagement actually is and how it can be accurately measured and improved.
What is Digital Media Growth Podcast?
The Digital Media Growth Podcast features leaders and experts in digital publishing - helping you stay on top of key industry trends while growing your audience and revenue. We interview experts each week who’ll cover how to deal with platforms, engage your readers, drive subscriptions and reader revenue and find new innovative ways to monetize. Brought to you by MobiLoud - the easiest way for publishers to create powerful native mobile apps.