The Ramped Podcast

TRP - Season 3, Episode 08: Danny Leonard sits down with Sofie Peedu to discuss her high-flying journey in sales.

Show Notes

IN THIS EPISODE, WE COVER:
  • 01:59 - What is the best investment an early career sales person can make for themselves and why?
  • 08:54 - How has Sofie's view on sales changed over her career and why?
  • 13:22 - One mistake Sofie made early in her career and how it impacted her
  • 21:42 - Who has had the greatest impact on Sofie's career?
  • 26:51 - If you could go back in time what would you do differently?
  • 30:02 - Closing thoughts and how to reach out to Sofie
MORE ON SOFIE

Sofie Peedu is currently Senior Director of SMB Sales at Box, overseeing an organization of Account Executives, Managers and Directors. She started her Box career in 2012 as an Account Executive, and through the years moved through a number of different roles and took on a number of challenges including being a founding member of the renewals team, relocating to Europe to build out the renewal motion overseas, and managing across varying segments from the Enterprise to Emerging. 

Along the way, she has been a President’s Club winner 5 times and has helped grow the SMB segment 30%. Seeing the company grow in both revenue, from ~$200m to ~$900m, and employee count, from ~400 to ~2100, has given her a deep understanding of how a company and a sales organization evolves into a mature operation in the Tech space. 

Prior to Box, she has 5 years experience selling hardware and SaaS at Granicus, a San Francisco start up. Sofie is passionate about coaching and developing her team to become future sales all-stars and leaders, making customers wildly successful and creating a top performing, highly collaborative and engaging place to work. 

She received her education - a Masters of Political Science - from the University of Uppsala in Sweden, where she was born and raised. A 29 year resident of the Bay Area, she currently lives in San Francisco with her partner, Esteban, and in her free time enjoys going to see live music, being outdoors camping, hiking and skiing, and visiting her sister, niece and nephew in Southern California.

MORE ON RAMPED:
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What is The Ramped Podcast?

The Ramped Podcast is built for early-career professionals. Join hosts Manoj Jonna and Danny Leonard as they sit down with industry heavyweights to uncover what it takes to launch a successful career in sales, technology, finance, and many other industries.

This podcast is presented by Ramped. Ramped is on a mission to revolutionize the job search by providing democratized access to both jobs and education on how to thrive in the workplace.

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