How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter @davegerhardt.com and learn more on my site davegerhardt.com
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Today's episode is brought to you by
Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the
emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
And the best part? Everything takes a fraction of the time.