Kansas City Royals: Betting on the underdog in MLB sponsorship

In the latest episode of the Behind the Badge podcast, the team picked up their baseball bat and glove, headed across the pond to the state of Missouri and aimed for a home run as they looked at the commercial progress of the Kansas City Royals.

Joining Joe Streeter, Editor at CasinoBeats, as well as the ever present, George Harborne, Director at SBC Sponsorshiop, is David Adams, Head of Partnerships at Kansas City Royals, provides an inside perspective into the franchise’s approach to sports sports sponsorship whilst also commenting on wider engagement between US baseball and the country’s betting sector.

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What is Behind The Badge - A sports sponsorship podcast?

Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.

Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.