For Real: Life, Leadership, & Unlearning

I’ve heard this question from a lot of you out there listening and engaging with us on social media, and from a lot of members of The Planner's Vault community: How can I generate money while I sleep? How can I get paid on more than just my time?

Two weeks ago on episode 241, Kendra Swalls came on to share her ideas on generating affiliate income.

Well today, we’re taking it a step further by diving into all things digital downloads - ways to monetize your knowledge while you dream about ways to spend your new income.

And the person we’re talking to? With over $9M in digital download sales, Molly Keyser is pretty legit.

Freedom Creator | YouTube | Instagram

(02:30) Molly made how much yesterday?!
(03:50) Digital download ideas for different wedding pro niches
(08:20) How do you separate service offerings from digital downloads... 
(13:10) Without cannibalizing revenue?
(18:15) Building a following
(22:00) Starting a funnel. Do quizzes work?
(27:00) There are a lot of products you could create, but which one should you create?
(31:15) Pricing for digital downloads
(45:45) What's the one takeaway?
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal

Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience

Creators and Guests

Host
Megan Gillikin
Wedding Industry Coach + Founder of The Planner's Vault
Producer
Jason Gillikin
CEO and Executive Producer at Earfluence

What is For Real: Life, Leadership, & Unlearning?

For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.

With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.

Formerly Weddings for Real - and glow-ups look good on us.