Hillary Carpio and
Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."
Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both integrated, account-based, cross-functional teams that targeted and closed business at historic rates. In this episode we discuss their new book, how it came to be, and the lessons learned at Snowflake that they outline in the book, including:
- How to marry sales and marketing (and why it works to drive revenue)
- How to think through attribution and measuring what matters
- What great ABM looks like and some of their favorite ABM "plays"
You can learn more about the book and
grab your copy here online.Send guest pitches and ideas to
hello@exitfive.comExit Five on LinkedIn:
https://www.linkedin.com/company/exitfive/Exit Five on Twitter:
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