In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.
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Timestamps:
- (00:00) - Intro.
- (00:54) - Who is Allison Smith?
- (01:24) - Allison’s background.
- (02:34) - What is Netradyne?
- (04:36) - Allison’s experience at Meltwater.
- (06:53) - Content marketing for a niche industry.
- (09:20) - Challenges in understanding the verticals.
- (12:59) - How to source writers with subject matter expertise.
- (15:09) - Leveraging third-party collaborations.
- (17:48) - Content writers with niche expertise.
- (20:33) - Content distribution and promotion at Netradyne.
- (23:06) - Netradyne’s Customer Newsletter.
- (25:30) - Evaluating the effectiveness of the Customer Newsletter.
- (27:37) - Allison’s thoughts on AI.
- (30:34) - Future of SaaS and marketing.
- (33:59) - Learn more about Allison and Netradyne and get in touch.
- (34:14) - Outro.
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What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.