Talk Commerce

This week we interview Yoav Kutner. The co-founder of Varien, Magento, Akeneo, MageCore, and Oro Commerce. (What didn't he found!)
He is a member of the Forbes Technology Council. We talk about the early history of Magento and go into the Oro Business Application Program. The BAP that Yoav developed is the foundation for many solutions on the market today. These include Oro CRM and Akeneo.

We talk about Oro Commerce and why it makes sense for a B2B company to use this platform. Yoav gives us some insight into his thinking on self-serve platforms and how to reduce any resistance to the B2B buyer journey. We discuss how different the journey is for B2B. Yoav gives us the three driving factors that ORO delivers.

This is a great episode and must be shared with all your friends and family. Even your grandparents will love this show.

This episode was recorded on August 13th, 2021

Show Notes

This week we interview Yoav Kutner. The co-founder of Varien, Magento, Akeneo, MageCore, and Oro Commerce. (What didn't he found!) He is a member of the Forbes Technology Council. We talk about the early history of Magento and go into the Oro Business Application Program. The BAP that Yoav developed is the foundation for many solutions on the market today. These include Oro CRM and Akeneo. We talk about Oro Commerce and why it makes sense for a B2B company to use this platform. Yoav gives us some insight into his thinking on self-serve platforms and how to reduce any resistance to the B2B buyer journey. We discuss how different the journey is for B2B. Yoav gives us the three driving factors that ORO delivers. This is a great episode and must be shared with all your friends and family. Even your grandparents will love this show. This episode was recorded on August 13th, 2021

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com