Scott Kerr sits down with Chuck Cashman, chief revenue officer at MarineMax, the world's largest yacht retailer. Chuck talks about how Covid-19 made superyachts a hot commodity among the ultra-rich and why it hasn't cooled down. He also discusses super-charging MarineMax's global position in yachting through a number of high-profile acquisitions, millennial superyacht owners and how they're shaping the industry, why superyachts are getting bigger, the most notable onboard perks, and why entry level yacht buyers are reconsidering their purchases. Plus: Autonomous yachts and other trends
Featuring: Chuck Cashman, Chief Revenue Officer at MarineMax (marinemax.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
This episode is sponsored by Ulysse Nardin
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.