Make Marketing Suck Less for Expertise-Driven Solo Businesses

Most marketing advice for consultants is built for the wrong business model.

If you want to get consulting clients in as little as two hours per week, you won't be able to do it by posting daily on LinkedIn, building a funnel, or treating your consulting practice like a media company β€” that's why marketing feels like a second job. It wasn't designed for you.

πŸ”₯ Grab the Free Market Like an Expert Course: https://drmichellemazur.lpages.co/mle?v=1785276587729

In this video, I'm breaking down what a realistic two-hour-a-week marketing plan actually looks like for consultants and service providers who want qualified leads without spending their life online.

You'll see why you only need two things: relationships that can lead to clients, and proof that helps those relationships convert faster. I'll show you how to split your time β€” about 60 minutes on relationship-driven outreach (warm follow-ups, reconnecting with past clients, a few "thought of you" messages) and the rest on strengthening your proof and positioning (your website, case studies, a signature talk).

You'll also hear why most online marketing advice creates overwork: it's built for volume-based models β€” courses, digital products, consumer brands. If you're a high-touch consultant who needs 3–10 contracts a year, that model isn't just unhelpful. It's actively working against you.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise β€œViral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)