The Health Marketing Daily | AG1 Gummy Debut Shows Powder's Convenience | Fast-Growing Supplements Brand Cymbiotika Adds Alix | New GLP-1 pill delivers up to

The Health Marketing Daily — August 12, 2026 In this episode: • AG1's launch of its first gummy supplement signals a strategic format shift that could reshape how premium daily nutrition brands compete on convenience. • Cymbiotika's decision to bring Gen Z creator Alix Earle on as an investor — not just an ambassador — marks a new phase in how supplement brands are using influencer equity to drive retail expansion. • A new oral GLP-1 drug achieving 12% body weight loss in under nine months raises the stakes dramatically for the weight management supplement category as pharmaceutical accessibility improves. • MALK's launch of a nutrient-dense 'Whole' plant milk range shows how functional beverage brands are moving beyond clean labels to actively compete on nutrition density — a shift with direct relevance for European plant-based dairy positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.