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What does it take to walk away from a legal career and build success in one of the world’s most competitive sales environments?
In this episode, Aida Durmic, Head of New Business for MENA at Infobip, shares the raw truth behind her pivot into sales, what she had to unlearn, and the power of resilience when you're carving your own path.
Aida didn’t enter sales through the front door, she stepped into it with courage, ambition, and a willingness to start from scratch. Now, after nearly a decade of closing enterprise deals and leading high-performing teams across the MENA region, she reflects on the mindset, market knowledge, and people-first strategies that helped her win.
Aida didn’t enter sales through the front door, she stepped into it with courage, ambition, and a willingness to start from scratch. Now, after nearly a decade of closing enterprise deals and leading high-performing teams across the MENA region, she reflects on the mindset, market knowledge, and people-first strategies that helped her win.
From managing buyer expectations in a tech-enabled world to leveraging AI without losing the human touch, this episode is equal parts tactical and personal, and a must-listen for anyone growing in sales or leadership.
In this episode:
● Why Aida left law and how that decision reshaped her future
● What most people get wrong about selling in the MENA region
● How enterprise sales requires trust, depth, and local insight
● The evolving psychology of today’s buyer and how to meet them where they are
● The power of learning by doing and leading by example
● How AI can make sales faster but not more human
● Aida’s leadership evolution and her focus on team development
● The invisible pressure on women in leadership and how to rise above comparison
● Resilience, focus, and redefining success on your own terms
● What most people get wrong about selling in the MENA region
● How enterprise sales requires trust, depth, and local insight
● The evolving psychology of today’s buyer and how to meet them where they are
● The power of learning by doing and leading by example
● How AI can make sales faster but not more human
● Aida’s leadership evolution and her focus on team development
● The invisible pressure on women in leadership and how to rise above comparison
● Resilience, focus, and redefining success on your own terms
If you’re navigating a career shift, building in the MENA region, or stepping into sales leadership, Aida’s story will meet you where you are and move you forward.
Follow Aida Durmic.
This episode was brought to you by RevSetter & medlify.
Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!
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Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!
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Hosts:
Haydar - LinkedIn
Ivy - LinkedIn
Creators and Guests
Host
Haydar Al-Saad
Haydar Al-Saad is the founder and CEO of RevSetter, the Customer Success & Revenue platform that turns CS into the new revenue engine. With almost two decades of experience in building and leading customer-centric teams & organizations, I have a passion for helping companies and teams unlock the potential of every customer in order to improve retention, accelerate expansion, and fuel revenue growth.
What is The Success Revenue Podcast?
The Success Revenue Podcast is the only podcast in the Middle East that brings you leaders in Customer Success, Account Management, Sales and GTM to share ideas, perspectives, and valuable learnings on how to successfully drive revenue, delight customers and take it to the next level.