Optimize

Join Nate Matherson as he sits down with Noah Kagan for the thirty-fifth episode of the Optimize podcast. Noah likely needs no introduction, but know that Noah is the CEO of AppSumo, one of the earliest members of the Facebook go-to-market team, the fourth employee at Mint, and the author of a new book, Million Dollar Weekend. In our episode today, Noah and Nate discuss the importance of knowing when to take your product to market, how to iterate and validate ideas quickly, and the process of building habits that lead to great results. During the episode, Nate and Noah review AppSumo’s journey from a $12 sale on a weekend to over $80M in revenue in 2023. The pair also reflect on how Noah’s career journey led him to shift from an employee mindset to an entrepreneurial one. In this week’s deep dive, Noah and Nate use Positional as a case study for transforming your product from a hands-on beta phase into a self-serve product. Listen to hear insightful tips on how Nate knows it’s the right time and how you can evaluate transitioning your business from beta to public, too. Rounding out the episode, Noah covers the challenges and strategies in creating products and companies that people want to engage with. He shares some of the early warning signs he’s experienced and the pitfalls of following processes that contradict your company’s best interests. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Noah on LinkedIn & Twitter & YouTube & Website

Important Links:
Buy Million Dollar Weekend Here

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com