Behind the Book Cover

Today I'm doing one of those breakdowns of how the experts launch their books (check out my previous one on Tim Ferriss here). And this episode analyzes the moves made by the icon to middle-aged women across the globe: Rachel Hollis.    Rachel has had extraordinary success, by any standards. Her book, Girl Wash Your Face, sold three million copies JUST on Amazon. She hosts a huge conference, has a Netflix documentary and has millions of followers on social media.   But this sprightly little thing didn't just waltz into stupendous success. In this episode, I meticulously break down what I believe are the four main reasons she's had such an impact: 1) She knows her audience 2) She makes it about them 3) She's consistent 4) She listens to that audience   To understand how she's done that and hear more of my analysis of her many bright moves, check out the episode.   WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Today I'm doing one of those breakdowns of how the experts launch their books (check out my previous one on Tim Ferriss here). And this episode analyzes the moves made by the icon to middle-aged women across the globe: Rachel Hollis. 
 
Rachel has had extraordinary success, by any standards. Her book, Girl Wash Your Face, sold three million copies JUST on Amazon. She hosts a huge conference, has a Netflix documentary and has millions of followers on social media.
 
But this sprightly little thing didn't just waltz into stupendous success. In this episode, I meticulously break down what I believe are the four main reasons she's had such an impact:
1) She knows her audience
2) She makes it about them
3) She's consistent
4) She listens to that audience
 
To understand how she's done that and hear more of my analysis of her many bright moves, check out the episode.
 
WANT TO WRITE A MEMOIR? DOWNLOAD MY ONE-PAGE MEMOIR STRUCTURE CHEAT SHEET AT WWW.MEMOIRDOWNLOAD.COM

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card