1 00:00:00,050 --> 00:00:02,420 Carol Cox: I'm sharing with you three signs you may be 2 00:00:02,420 --> 00:00:04,550 stuck in the Expert Trap and how to Get out. 3 00:00:04,550 --> 00:00:06,500 On this episode of the Speaking Your Brand 4 00:00:06,500 --> 00:00:14,250 podcast. More and more women are making an 5 00:00:14,250 --> 00:00:16,320 impact by starting businesses, 6 00:00:16,320 --> 00:00:19,080 running for office and speaking up for what 7 00:00:19,080 --> 00:00:22,110 matters. With my background as a TV political 8 00:00:22,110 --> 00:00:24,570 analyst, entrepreneur and speaker, 9 00:00:24,570 --> 00:00:27,450 I interview and coach purpose driven women to 10 00:00:27,450 --> 00:00:29,940 shape their brands, grow their companies, 11 00:00:29,940 --> 00:00:32,790 and become recognized as influencers in their 12 00:00:32,790 --> 00:00:35,970 field. This is speaking your brand, 13 00:00:35,970 --> 00:00:38,430 your place to learn how to persuasively 14 00:00:38,430 --> 00:00:41,820 communicate your message to your audience. 15 00:00:42,210 --> 00:00:43,710 Hi there and welcome to the Speaking Your 16 00:00:43,710 --> 00:00:45,120 Brand podcast. I'm your host, 17 00:00:45,120 --> 00:00:46,950 Carol Cox. I hope you've been enjoying the 18 00:00:46,950 --> 00:00:48,420 episodes we've been doing with our Thought 19 00:00:48,420 --> 00:00:51,000 Leader Academy clients and our in-person 20 00:00:51,000 --> 00:00:52,860 retreat clients. We've done two of those so 21 00:00:52,860 --> 00:00:54,450 far and we have two more coming up, 22 00:00:54,450 --> 00:00:56,700 so definitely stay tuned for those. 23 00:00:56,700 --> 00:00:58,440 I know if you're listening to this podcast, 24 00:00:58,440 --> 00:00:59,940 you want to grow your business and your 25 00:00:59,940 --> 00:01:02,250 brand, and you want to have a bigger impact 26 00:01:02,250 --> 00:01:04,140 as a thought leader. 27 00:01:04,140 --> 00:01:06,330 But there are some beliefs that tend to get 28 00:01:06,330 --> 00:01:08,430 in the way of those of us who are high 29 00:01:08,430 --> 00:01:10,320 achieving women, and my hand is definitely 30 00:01:10,320 --> 00:01:13,380 raised there. First, we believe that we need 31 00:01:13,380 --> 00:01:16,170 to teach and train to provide value to our 32 00:01:16,170 --> 00:01:19,680 audiences. We believe that training content 33 00:01:19,680 --> 00:01:22,290 is what our audience wants from us, 34 00:01:22,290 --> 00:01:25,680 and our identity is tied to seeing ourselves 35 00:01:25,680 --> 00:01:27,120 as the expert. 36 00:01:27,120 --> 00:01:30,210 We've gotten a lot of validation and praise 37 00:01:30,210 --> 00:01:32,100 for being the expert, and as I always say, 38 00:01:32,100 --> 00:01:34,530 you absolutely should be the expert in your 39 00:01:34,530 --> 00:01:36,450 business with the clients that you work with. 40 00:01:36,450 --> 00:01:38,580 Because after all, that's why they're hiring 41 00:01:38,580 --> 00:01:39,810 you to be the expert. 42 00:01:39,810 --> 00:01:41,580 But if you want to step into thought 43 00:01:41,580 --> 00:01:43,530 leadership, we have to get out of what I've 44 00:01:43,530 --> 00:01:45,450 called the expert trap. 45 00:01:45,450 --> 00:01:47,610 The problem with the expert trap is that your 46 00:01:47,610 --> 00:01:49,890 presentations and your content and your 47 00:01:49,890 --> 00:01:52,050 content, I mean social media posts, 48 00:01:52,050 --> 00:01:54,990 email newsletters, writing that you do in 49 00:01:54,990 --> 00:01:57,240 your blogs, even podcast interviews where 50 00:01:57,240 --> 00:01:59,550 that you're guesting on your presentations 51 00:01:59,550 --> 00:02:02,430 and content are undifferentiated and they're 52 00:02:02,430 --> 00:02:04,710 interchangeable with all the other experts 53 00:02:04,710 --> 00:02:07,200 out there. Also, your presentations and 54 00:02:07,200 --> 00:02:09,420 content, if you're stuck in the expert trap, 55 00:02:09,420 --> 00:02:11,820 lack emotional resonance, 56 00:02:11,820 --> 00:02:13,410 and without emotional resonance, 57 00:02:13,410 --> 00:02:16,680 without that connective tissue of emotions 58 00:02:16,680 --> 00:02:18,570 and stories, you're not going to be able to 59 00:02:18,570 --> 00:02:20,280 connect with your audiences and your 60 00:02:20,280 --> 00:02:21,660 audiences with you. 61 00:02:21,660 --> 00:02:23,490 So I'm going to go through in this episode 62 00:02:23,490 --> 00:02:26,100 today, three signs that you're stuck in the 63 00:02:26,100 --> 00:02:28,290 expert trap and how to get out of it, 64 00:02:28,290 --> 00:02:30,960 including some examples from myself and some 65 00:02:30,960 --> 00:02:33,180 of our clients. If you would like to shift 66 00:02:33,180 --> 00:02:35,340 from being an expert presenter to a thought 67 00:02:35,340 --> 00:02:37,620 leader, that is the journey that you go on 68 00:02:37,620 --> 00:02:39,060 with us when we work with you. 69 00:02:39,060 --> 00:02:40,650 In our Thought Leader Academy, 70 00:02:40,650 --> 00:02:43,440 we spend eight weeks together working both 71 00:02:43,440 --> 00:02:45,720 one on one and in a small group of women, 72 00:02:45,720 --> 00:02:47,310 so it's limited to eight women. 73 00:02:47,310 --> 00:02:50,160 You get plenty of hands on time for coaching, 74 00:02:50,160 --> 00:02:52,590 feedback, support, accountability, 75 00:02:52,590 --> 00:02:53,760 and community. 76 00:02:53,760 --> 00:02:55,950 Our next start date is coming up in April, 77 00:02:55,950 --> 00:02:56,970 so pretty soon! 78 00:02:56,970 --> 00:02:58,710 If you're interested in joining us, 79 00:02:58,710 --> 00:03:00,030 you can get all the details, 80 00:03:00,030 --> 00:03:02,100 including pricing and speaking your 81 00:03:02,100 --> 00:03:04,050 brand.com/academy. 82 00:03:04,050 --> 00:03:05,100 Again, that's speaking your 83 00:03:05,100 --> 00:03:06,870 brand.com/academy. 84 00:03:06,870 --> 00:03:08,190 And once you're there, you can schedule a 85 00:03:08,190 --> 00:03:10,290 zoom call with us so that we can answer all 86 00:03:10,290 --> 00:03:12,510 the questions that you have and make sure 87 00:03:12,510 --> 00:03:14,340 that our thought leader Academy is the best 88 00:03:14,340 --> 00:03:17,400 fit for you. Now let's get on with the show. 89 00:03:17,640 --> 00:03:20,370 I've been speaking for all of my career, 90 00:03:20,370 --> 00:03:23,100 from debate team in high school to Model 91 00:03:23,100 --> 00:03:24,780 United Nations in college, 92 00:03:24,780 --> 00:03:27,630 to presenting at tech conferences. 93 00:03:27,630 --> 00:03:30,120 When I had my technology businesses many 94 00:03:30,120 --> 00:03:33,180 years ago, and for a long time I kept a 95 00:03:33,180 --> 00:03:35,520 professional distance in my talks. 96 00:03:35,520 --> 00:03:37,350 And you know what? They went great. 97 00:03:37,350 --> 00:03:39,720 The feedback I received from the audiences 98 00:03:39,720 --> 00:03:42,750 and the event organizers was always positive. 99 00:03:42,750 --> 00:03:44,610 Things like, I learned so much, 100 00:03:44,610 --> 00:03:46,890 can't wait to try these strategies and 101 00:03:46,890 --> 00:03:49,080 there's so much valuable content you gave us. 102 00:03:49,080 --> 00:03:51,210 I wish this session was longer, 103 00:03:51,210 --> 00:03:53,250 and this is the kind of feedback we want to 104 00:03:53,250 --> 00:03:56,010 hear right in the beginning of our speaking 105 00:03:56,010 --> 00:03:58,230 careers. When we're developing our expertise 106 00:03:58,230 --> 00:04:00,780 in our topics, delivering presentations like 107 00:04:00,780 --> 00:04:02,940 these can be helpful for validating our 108 00:04:02,940 --> 00:04:05,550 knowledge and building our confidence. 109 00:04:05,550 --> 00:04:08,160 But this kind of feedback isn't going to get 110 00:04:08,160 --> 00:04:11,010 you to the keynote or the Ted stage, 111 00:04:11,010 --> 00:04:13,020 and it's not going to get you the leads that 112 00:04:13,020 --> 00:04:14,910 you want. And it's not going to have the 113 00:04:14,910 --> 00:04:17,280 bigger impact that I know you want to make. 114 00:04:17,820 --> 00:04:20,280 Around the same time as I was receiving all 115 00:04:20,280 --> 00:04:22,710 of this great feedback from my presentations, 116 00:04:22,710 --> 00:04:24,060 which were really trainings, 117 00:04:24,060 --> 00:04:27,360 I attended a conference and I was in awe of 118 00:04:27,360 --> 00:04:28,560 the keynote speaker. 119 00:04:28,860 --> 00:04:31,020 She was confident, smart, 120 00:04:31,020 --> 00:04:34,380 funny, engaging, and I wondered how she had 121 00:04:34,380 --> 00:04:36,870 gotten the opportunity to be on that stage. 122 00:04:36,870 --> 00:04:39,240 After all, she wasn't a celebrity or someone 123 00:04:39,240 --> 00:04:41,970 with a fancy title, which was a relief since 124 00:04:41,970 --> 00:04:43,530 I didn't have those things either. 125 00:04:43,530 --> 00:04:46,410 After she was done, I didn't think to myself 126 00:04:46,410 --> 00:04:48,150 that was so much valuable content she 127 00:04:48,150 --> 00:04:50,310 delivered. That was a great training. 128 00:04:50,310 --> 00:04:52,920 Instead, I thought, wow, 129 00:04:52,920 --> 00:04:54,510 I feel this. 130 00:04:54,510 --> 00:04:58,440 She gets me and I believe I can achieve this 131 00:04:58,440 --> 00:05:01,010 too. Now, how does she do that? 132 00:05:01,010 --> 00:05:03,920 And how do other great speakers do that? 133 00:05:03,950 --> 00:05:06,140 After analyzing many, many, 134 00:05:06,140 --> 00:05:07,820 many speeches, and this is what I count as a 135 00:05:07,820 --> 00:05:10,370 hobby and working with hundreds of women, 136 00:05:10,370 --> 00:05:12,560 I've identified these four layers that 137 00:05:12,560 --> 00:05:15,320 separate the great content talks from the 138 00:05:15,320 --> 00:05:16,670 life changing talks. 139 00:05:16,700 --> 00:05:20,090 First, the foundation layer is your expertise 140 00:05:20,090 --> 00:05:21,710 because after all, that is related to the 141 00:05:21,710 --> 00:05:23,120 topic that you're talking about. 142 00:05:23,150 --> 00:05:25,880 The second layer is your big idea. 143 00:05:25,880 --> 00:05:27,500 So what's that perspective? 144 00:05:27,500 --> 00:05:29,420 What's that angle that you have on your 145 00:05:29,420 --> 00:05:31,910 topic? What's that bigger vision that you 146 00:05:31,910 --> 00:05:34,910 have? The third layer is your personal 147 00:05:34,910 --> 00:05:37,760 journey, your personal story that got you 148 00:05:37,760 --> 00:05:39,770 interested in this big idea in the first 149 00:05:39,770 --> 00:05:41,480 place and shaped who you are. 150 00:05:41,480 --> 00:05:44,570 And then layer four is the emotional courage 151 00:05:44,570 --> 00:05:47,150 to dig deep, to be vulnerable, 152 00:05:47,150 --> 00:05:49,760 and to truly share how these things have 153 00:05:49,760 --> 00:05:51,890 shaped you. All those presentations and 154 00:05:51,890 --> 00:05:53,720 trainings I used to give, 155 00:05:53,720 --> 00:05:56,030 they certainly were based on my expertise, 156 00:05:56,030 --> 00:05:58,940 and they maybe had a bit of an interesting 157 00:05:58,940 --> 00:06:01,970 idea. What they lacked was any meaningful 158 00:06:01,970 --> 00:06:04,790 personal stories, which meant I didn't have 159 00:06:04,790 --> 00:06:06,410 to have any emotional courage. 160 00:06:06,410 --> 00:06:08,510 Nothing was required from me. 161 00:06:08,510 --> 00:06:10,550 And then I got to the point in my life and 162 00:06:10,550 --> 00:06:13,460 career when I was bored and unfulfilled, 163 00:06:13,460 --> 00:06:16,220 staying at that first layer of my expertise. 164 00:06:16,220 --> 00:06:18,830 When I finally got the courage to dig deep 165 00:06:18,830 --> 00:06:21,560 into my personal stories and identify my big 166 00:06:21,560 --> 00:06:24,320 idea, the difference was extraordinary. 167 00:06:24,320 --> 00:06:27,380 This is the feedback that I started getting 168 00:06:27,380 --> 00:06:30,350 things like, thank you for teaching us to say 169 00:06:30,350 --> 00:06:32,930 the hard thing, to dig deep and do the hard 170 00:06:32,930 --> 00:06:35,940 work. Thank you for being brave and for 171 00:06:35,940 --> 00:06:37,680 stepping up to use your voice. 172 00:06:37,710 --> 00:06:40,320 Thank you for being who you are and the lives 173 00:06:40,320 --> 00:06:42,120 of all the women you're touching and 174 00:06:42,120 --> 00:06:43,650 challenging to stand up, 175 00:06:43,650 --> 00:06:45,660 speak up and be seen. 176 00:06:46,170 --> 00:06:47,430 Now, I don't know about you, 177 00:06:47,430 --> 00:06:48,810 but that kind of feedback, 178 00:06:48,810 --> 00:06:51,990 like I feel that in my heart and I feel that 179 00:06:51,990 --> 00:06:54,390 in my body. And that's the kind of feedback I 180 00:06:54,390 --> 00:06:57,000 want you to get, because that's how you truly 181 00:06:57,000 --> 00:06:59,160 transform your audiences. 182 00:06:59,190 --> 00:07:02,250 So here are three signs that you may be stuck 183 00:07:02,250 --> 00:07:04,410 in the expert trap with your presentations 184 00:07:04,410 --> 00:07:06,450 and talks, and then how you can start 185 00:07:06,450 --> 00:07:09,510 shifting that. So the first sign is that 186 00:07:09,510 --> 00:07:12,240 you're teaching your audiences how to do what 187 00:07:12,240 --> 00:07:15,420 you do, instead of showing them what they 188 00:07:15,420 --> 00:07:18,270 need to know to achieve their goals. 189 00:07:18,570 --> 00:07:20,820 This would be like me teaching you how to be 190 00:07:20,820 --> 00:07:23,970 a speaking coach or run a speaking business. 191 00:07:23,970 --> 00:07:26,460 Now, I could certainly shift my business and 192 00:07:26,460 --> 00:07:28,290 I could train other people to be speaking 193 00:07:28,290 --> 00:07:30,180 coaches, or I could become a business coach 194 00:07:30,180 --> 00:07:31,800 and teach other people how to run a speaking 195 00:07:31,800 --> 00:07:33,960 business. But that's not what I'm doing. 196 00:07:33,960 --> 00:07:36,630 So when I present to my audiences, 197 00:07:36,630 --> 00:07:38,790 I'm not I'm not teaching them how to be a 198 00:07:38,790 --> 00:07:40,080 coach or run a business. 199 00:07:40,080 --> 00:07:42,060 And I'm not actually really even teaching 200 00:07:42,060 --> 00:07:44,610 them the fundamentals of public speaking. 201 00:07:44,610 --> 00:07:47,130 Instead, I'm getting them to think 202 00:07:47,130 --> 00:07:49,440 differently about their public speaking. 203 00:07:49,440 --> 00:07:51,360 I'm getting them to think differently about 204 00:07:51,360 --> 00:07:53,130 their identity as a speaker, 205 00:07:53,130 --> 00:07:55,080 getting them to understand that, 206 00:07:55,080 --> 00:07:56,430 to be a thought leader, 207 00:07:56,430 --> 00:07:58,140 that you have to step out of this expert 208 00:07:58,170 --> 00:08:01,020 trap, that you have to be willing to ask big 209 00:08:01,020 --> 00:08:03,360 questions and not have all the answers that 210 00:08:03,360 --> 00:08:04,830 you have to be willing to put yourself in the 211 00:08:04,830 --> 00:08:06,240 shoes of the audience. 212 00:08:06,510 --> 00:08:08,040 So if you're a web designer, 213 00:08:08,040 --> 00:08:10,800 don't teach your audiences web design. 214 00:08:10,800 --> 00:08:14,580 Instead, show them what is possible when they 215 00:08:14,580 --> 00:08:17,460 truly understand their potential clients, 216 00:08:17,460 --> 00:08:19,740 and then their website does that when their 217 00:08:19,740 --> 00:08:21,960 website speaks their client's language. 218 00:08:22,050 --> 00:08:24,660 If you're a coach, you don't teach them kind 219 00:08:24,660 --> 00:08:27,240 of your coaching process and and all the 220 00:08:27,240 --> 00:08:28,890 different things that you do as a coach. 221 00:08:28,890 --> 00:08:31,650 Instead, show your audiences what's getting 222 00:08:31,650 --> 00:08:34,440 in their way. This is why our signature talk 223 00:08:34,440 --> 00:08:36,330 Canvas framework works so well. 224 00:08:36,330 --> 00:08:38,340 No matter what your topic and what your 225 00:08:38,340 --> 00:08:40,020 industry, no matter if you think you have a 226 00:08:40,020 --> 00:08:43,110 very technical topic or a very non-technical 227 00:08:43,110 --> 00:08:46,740 topic, it's agnostic to topic and industry 228 00:08:46,740 --> 00:08:50,160 because we take the very best of three act 229 00:08:50,160 --> 00:08:53,910 story structure of psychology of marketing, 230 00:08:53,910 --> 00:08:57,540 and we infuse all of that into the framework. 231 00:08:57,540 --> 00:08:59,970 And then as we work with you one on one in 232 00:09:00,000 --> 00:09:02,370 that virtual VIP day, we're getting the 233 00:09:02,370 --> 00:09:04,410 information from you and putting it in the 234 00:09:04,410 --> 00:09:07,230 right sections of the talk so that it flows 235 00:09:07,230 --> 00:09:09,720 and that you are then instead of teaching 236 00:09:09,720 --> 00:09:11,580 your audiences what you do, 237 00:09:11,610 --> 00:09:13,920 you're showing them what they need to know to 238 00:09:13,920 --> 00:09:15,000 achieve their goals. 239 00:09:15,000 --> 00:09:17,820 One of the best examples of this is the 240 00:09:17,820 --> 00:09:19,560 episode that I did last December, 241 00:09:19,560 --> 00:09:22,890 episode number 362, with one of our clients, 242 00:09:22,890 --> 00:09:23,910 Danielle Hayden. 243 00:09:23,910 --> 00:09:25,770 She owns a bookkeeping agency, 244 00:09:25,770 --> 00:09:28,320 and she does extraordinary work with the 245 00:09:28,320 --> 00:09:29,880 clients that she works with, and she has a 246 00:09:29,880 --> 00:09:31,890 team of 25 bookkeepers, 247 00:09:31,890 --> 00:09:33,780 but she has a very different approach to 248 00:09:33,780 --> 00:09:36,210 bookkeeping. And that was getting lost in the 249 00:09:36,210 --> 00:09:38,760 presentations that she was doing for lead 250 00:09:38,760 --> 00:09:40,860 generation. So when we work together in the 251 00:09:40,860 --> 00:09:44,370 VIP day, instead, we shaped her talk around 252 00:09:44,370 --> 00:09:46,680 thought leadership around what the women 253 00:09:46,680 --> 00:09:48,390 entrepreneurs that she was speaking to, 254 00:09:48,420 --> 00:09:50,430 what they needed to know to achieve their 255 00:09:50,430 --> 00:09:52,710 goals, what was, what was preventing them 256 00:09:52,710 --> 00:09:54,780 from doing that instead of Danielle teaching 257 00:09:54,780 --> 00:09:56,400 them about bookkeeping, which is what the 258 00:09:56,400 --> 00:09:57,660 entrepreneurs really didn't need to 259 00:09:57,660 --> 00:09:59,910 understand, they said they needed to hire 260 00:09:59,910 --> 00:10:01,920 Danielle's company for the bookkeeping, but 261 00:10:01,920 --> 00:10:04,140 they needed to understand what was getting in 262 00:10:04,140 --> 00:10:05,730 their way. So in that episode, 263 00:10:05,730 --> 00:10:09,150 362, Danielle and I talk about that and the 264 00:10:09,150 --> 00:10:10,620 revelation that she had about thought 265 00:10:10,620 --> 00:10:13,140 leadership and how when she presented this 266 00:10:13,140 --> 00:10:14,280 new version of her talk, 267 00:10:14,280 --> 00:10:16,200 she got the most leads that she ever had. 268 00:10:16,200 --> 00:10:18,150 Let's hear a clip from my podcast 269 00:10:18,150 --> 00:10:20,190 conversation with Danielle Hayden of 270 00:10:20,190 --> 00:10:21,510 Kickstart Accounting. 271 00:10:21,510 --> 00:10:24,690 Danielle Hayden: I want to use the word fun and and I don't 272 00:10:24,690 --> 00:10:26,520 want anyone to laugh at me as I use the word 273 00:10:26,520 --> 00:10:28,890 fun here, but it really was fun to work with 274 00:10:28,890 --> 00:10:32,490 you and watch you pull out those pieces from 275 00:10:32,490 --> 00:10:34,860 what we were talking about because like, 276 00:10:34,860 --> 00:10:37,110 how can I serve everyone, 277 00:10:37,110 --> 00:10:39,360 right? So if somebody is doing DIY 278 00:10:39,360 --> 00:10:41,160 bookkeeping, how do I help them? 279 00:10:41,160 --> 00:10:42,840 If somebody is struggling with money mindset, 280 00:10:42,840 --> 00:10:46,440 how do I help them if somebody is is uh, 281 00:10:46,440 --> 00:10:48,210 has, you know, they're struggling, 282 00:10:48,210 --> 00:10:49,890 they want to, um, you know, 283 00:10:49,890 --> 00:10:51,090 they're not getting what they deserve from 284 00:10:51,090 --> 00:10:53,430 their money team, from their their CPA, 285 00:10:53,430 --> 00:10:54,660 from their bookkeeper. 286 00:10:54,660 --> 00:10:55,830 How do I help them? 287 00:10:55,830 --> 00:10:57,510 And in working together, 288 00:10:57,510 --> 00:11:01,620 I loved how you narrowed that down to very 289 00:11:01,620 --> 00:11:04,260 specifically, who are we talking to? 290 00:11:04,260 --> 00:11:05,610 Why are we talking to them? 291 00:11:05,610 --> 00:11:07,890 And what does that person what does that 292 00:11:07,890 --> 00:11:10,110 woman what does that person need to leave 293 00:11:10,110 --> 00:11:10,530 with? 294 00:11:11,070 --> 00:11:13,710 Carol Cox: Yes. And then and as we were, 295 00:11:13,710 --> 00:11:15,450 I was as I was asking you question and 296 00:11:15,450 --> 00:11:16,800 getting to know a little bit more about your 297 00:11:16,800 --> 00:11:18,690 methodology and the process that you use 298 00:11:18,690 --> 00:11:20,760 internally and who are your best clients. 299 00:11:20,760 --> 00:11:22,980 And then you mentioned to me about this idea 300 00:11:22,980 --> 00:11:25,980 of the spending gap and how so many 301 00:11:25,980 --> 00:11:29,130 entrepreneurs actually don't spend enough, 302 00:11:29,130 --> 00:11:31,260 or at least spend enough in the right places 303 00:11:31,260 --> 00:11:33,060 in their business. And when you said that I 304 00:11:33,060 --> 00:11:34,610 had this like little. Ding ding ding light 305 00:11:34,610 --> 00:11:35,990 bulb go on. Because this is what I'm 306 00:11:35,990 --> 00:11:38,090 listening for as I, as I'm working with, 307 00:11:38,090 --> 00:11:39,530 with clients like you is like, 308 00:11:39,530 --> 00:11:41,810 what is that thing that I think most people 309 00:11:41,810 --> 00:11:44,060 haven't heard much about yet? 310 00:11:44,060 --> 00:11:46,070 It feels counterintuitive, 311 00:11:46,070 --> 00:11:48,050 like it feels unusual to hear that. 312 00:11:48,050 --> 00:11:49,760 And I feel like that's what gets the audience 313 00:11:49,760 --> 00:11:50,930 to then pay attention. So, 314 00:11:50,930 --> 00:11:52,880 Danielle, for the benefit of our listeners, 315 00:11:52,880 --> 00:11:55,520 can you explain what is the spending gap? 316 00:11:55,550 --> 00:11:56,990 Danielle Hayden: Yeah, this was incredible. 317 00:11:56,990 --> 00:11:59,630 And I'm so glad that you picked this up, 318 00:11:59,630 --> 00:12:02,960 because I feel like I have been talking 319 00:12:02,960 --> 00:12:05,870 around this concept for so long, 320 00:12:05,930 --> 00:12:08,720 but never actually understood what I was even 321 00:12:08,720 --> 00:12:11,060 talking about. So thank you for pulling that 322 00:12:11,060 --> 00:12:11,750 out of me. 323 00:12:11,750 --> 00:12:14,210 Carol Cox: And then the other thing is that I really 324 00:12:14,210 --> 00:12:18,290 encourage you to share more stories in your 325 00:12:18,290 --> 00:12:20,810 talk, specifically stories about you, 326 00:12:20,810 --> 00:12:22,580 not just about clients. Clients stories are 327 00:12:22,580 --> 00:12:23,630 really important because of course there's 328 00:12:23,630 --> 00:12:25,580 such credibility markers. 329 00:12:25,580 --> 00:12:27,620 Plus then the people in the audience see 330 00:12:27,620 --> 00:12:29,180 themselves in those clients. 331 00:12:29,180 --> 00:12:31,040 But I also encourage you to share some 332 00:12:31,040 --> 00:12:32,180 stories about you. 333 00:12:32,180 --> 00:12:33,800 How did you feel about that? 334 00:12:33,800 --> 00:12:35,990 Danielle Hayden: Well, when I first, um, 335 00:12:35,990 --> 00:12:38,870 did my dry run, I had recorded a dry run for 336 00:12:38,870 --> 00:12:41,540 you and I had sent it over and I my comments 337 00:12:41,540 --> 00:12:43,640 and my email literally was, 338 00:12:43,640 --> 00:12:44,690 I don't know, Carol. 339 00:12:44,690 --> 00:12:48,110 These these these stories feel off. 340 00:12:48,110 --> 00:12:50,300 I don't think that I'm making the point that 341 00:12:50,300 --> 00:12:51,650 I should be making here. 342 00:12:51,650 --> 00:12:54,080 I think that that story doesn't feel right. 343 00:12:54,080 --> 00:12:56,420 And you had commented back, 344 00:12:56,420 --> 00:12:57,800 you know, you're probably just not used to 345 00:12:57,800 --> 00:12:59,150 telling this much story in a, 346 00:12:59,150 --> 00:13:00,890 in, in, in a speech. 347 00:13:00,890 --> 00:13:04,340 And when I gave that talk the first time in 348 00:13:04,340 --> 00:13:08,120 person, it's those stories that really 349 00:13:08,120 --> 00:13:11,840 connected, um, not just connected me with to 350 00:13:11,840 --> 00:13:13,670 the audience, but they were the moments of 351 00:13:13,670 --> 00:13:15,200 almost relief. 352 00:13:15,530 --> 00:13:18,590 Yeah. Remember, like, money is a hard topic 353 00:13:18,590 --> 00:13:20,780 to talk about and it's a hard topic for 354 00:13:20,780 --> 00:13:22,010 people to sit through. 355 00:13:22,010 --> 00:13:24,500 So having those stories and giving the 356 00:13:24,500 --> 00:13:28,310 audience a moment to laugh or connect or to 357 00:13:28,310 --> 00:13:30,770 really see themselves in that situation, 358 00:13:30,770 --> 00:13:32,780 I just walked away from such a deeper 359 00:13:32,780 --> 00:13:34,760 connection with with the audience, 360 00:13:34,760 --> 00:13:34,850 and. 361 00:13:34,850 --> 00:13:36,050 Carol Cox: That was pretty powerful. 362 00:13:36,050 --> 00:13:38,030 Right? So that's sign number one that you're 363 00:13:38,030 --> 00:13:39,890 stuck in. The expert trap is you're teaching 364 00:13:39,890 --> 00:13:42,770 your audiences how to do what you do instead 365 00:13:42,770 --> 00:13:44,360 of showing them what they need to know to 366 00:13:44,360 --> 00:13:45,800 achieve their goals and what's getting in 367 00:13:45,800 --> 00:13:48,380 their way. Sign number two that you're stuck 368 00:13:48,380 --> 00:13:50,630 in the expert trap is that you don't have any 369 00:13:50,630 --> 00:13:53,240 personal stories in your presentations and 370 00:13:53,240 --> 00:13:55,130 talks, or the personal stories are kind of 371 00:13:55,130 --> 00:13:57,350 superficial. They're not meaningful. 372 00:13:57,350 --> 00:13:58,820 They're not vulnerable. 373 00:13:58,820 --> 00:14:02,120 Your presentations and talks need connective 374 00:14:02,120 --> 00:14:04,400 tissue between point to point. 375 00:14:04,400 --> 00:14:07,820 Your stories are that connective tissue. 376 00:14:07,970 --> 00:14:10,520 Your openness allows your audience to be 377 00:14:10,520 --> 00:14:12,620 open. Now, you may be in a setting where 378 00:14:12,620 --> 00:14:14,660 there's 500 people or a thousand people or 379 00:14:14,660 --> 00:14:16,760 even 150 people in your audience, 380 00:14:16,760 --> 00:14:18,800 and you're not going to have them actually 381 00:14:18,800 --> 00:14:19,970 share stories out loud. 382 00:14:19,970 --> 00:14:22,250 I mean, you could it depends on the setting, 383 00:14:22,250 --> 00:14:25,490 but instead your vulnerability by sharing 384 00:14:25,490 --> 00:14:26,600 those personal stories, 385 00:14:26,600 --> 00:14:28,550 those those stories that have really impacted 386 00:14:28,550 --> 00:14:31,370 you and shaped you and shaped the ideas that 387 00:14:31,370 --> 00:14:33,410 matter to you, that openness, 388 00:14:33,410 --> 00:14:35,870 that vulnerability is going to open up your 389 00:14:35,870 --> 00:14:38,060 audience's minds and hearts. 390 00:14:38,180 --> 00:14:40,430 And when your audience's minds and hearts are 391 00:14:40,430 --> 00:14:43,760 open, they're much more able to receive the 392 00:14:43,760 --> 00:14:45,830 information, the content, 393 00:14:45,830 --> 00:14:47,660 that thought leadership message, 394 00:14:47,660 --> 00:14:49,910 the bigger vision that you're presenting to 395 00:14:49,910 --> 00:14:52,430 them. And then they start thinking to 396 00:14:52,430 --> 00:14:55,310 themselves about stories and experiences that 397 00:14:55,310 --> 00:14:57,080 they've had, the journey that they've been 398 00:14:57,080 --> 00:15:00,470 on, and now how you could be the person who 399 00:15:00,500 --> 00:15:01,760 can help them go further. 400 00:15:01,760 --> 00:15:04,520 So that's excellent for lead generation as 401 00:15:04,520 --> 00:15:06,530 well. And oftentimes, again, 402 00:15:06,530 --> 00:15:08,060 as that's high achieving women, 403 00:15:08,060 --> 00:15:10,490 we feel like, well, our personal stories are 404 00:15:10,490 --> 00:15:11,840 going to get in the way. Like I want to 405 00:15:11,840 --> 00:15:14,660 present because I want to get clients from my 406 00:15:14,660 --> 00:15:16,580 talks, which is an excellent way. 407 00:15:16,580 --> 00:15:18,380 Public speaking is an excellent way to 408 00:15:18,380 --> 00:15:20,960 generate leads, but your personal stories are 409 00:15:20,960 --> 00:15:23,000 what going to connect you to your audience, 410 00:15:23,000 --> 00:15:25,040 and they're going to be more likely to want 411 00:15:25,040 --> 00:15:27,260 to work with you because they learned 412 00:15:27,260 --> 00:15:28,820 something about you, because you've had 413 00:15:28,820 --> 00:15:30,710 you've shown them that openness and 414 00:15:30,710 --> 00:15:33,380 vulnerability, and it truly is contagious to 415 00:15:33,380 --> 00:15:36,320 them as well. Another great example is from 416 00:15:36,320 --> 00:15:38,000 another client, Terry DeLuca. 417 00:15:38,030 --> 00:15:40,100 This was back from last summer. 418 00:15:40,100 --> 00:15:43,490 So last summer 2023 episode 338. 419 00:15:43,490 --> 00:15:45,650 And she was very much in the expert trap 420 00:15:45,650 --> 00:15:47,450 before we worked together. Because she has a 421 00:15:47,450 --> 00:15:48,980 background in academia, 422 00:15:48,980 --> 00:15:50,690 she actually has two PhDs, 423 00:15:50,690 --> 00:15:53,600 and now she's a sought after speaker and a 424 00:15:53,600 --> 00:15:56,690 paid speaker because of working with us and 425 00:15:56,690 --> 00:15:58,370 the shift that she has made into thought 426 00:15:58,370 --> 00:16:01,010 leadership. Let's listen to this clip from my 427 00:16:01,010 --> 00:16:03,080 podcast conversation with Doctor Terry 428 00:16:03,110 --> 00:16:03,710 DeLuca. 429 00:16:03,740 --> 00:16:05,600 Dr. Terry DeLuca: As you mentioned, I got my, 430 00:16:05,600 --> 00:16:08,540 um, my graduate work was all in the academia 431 00:16:08,540 --> 00:16:11,300 side. So I have a dual PhD in developmental 432 00:16:11,300 --> 00:16:13,580 psychology and educational psychology, 433 00:16:13,580 --> 00:16:16,100 and all my work was focused on research. 434 00:16:16,100 --> 00:16:18,710 So that's where a lot of my original speaking 435 00:16:18,710 --> 00:16:21,230 experiences were presenting my data. 436 00:16:21,230 --> 00:16:23,630 I was principal investigator on a lot of 437 00:16:23,630 --> 00:16:26,600 studies. I held a research scientist position 438 00:16:26,600 --> 00:16:28,490 for a children's literacy program, 439 00:16:28,490 --> 00:16:30,590 so I would travel and speak at conferences. 440 00:16:30,590 --> 00:16:32,990 And it was exactly what you say with the 441 00:16:32,990 --> 00:16:35,190 expert travel. It was very comfortable. 442 00:16:35,190 --> 00:16:36,570 You could walk on stage. 443 00:16:36,570 --> 00:16:38,550 I have my you know exactly how the 444 00:16:38,550 --> 00:16:39,930 presentation is going to go. 445 00:16:39,930 --> 00:16:42,180 If it really capturing introduction, 446 00:16:42,180 --> 00:16:43,410 you present the facts. 447 00:16:43,410 --> 00:16:45,750 Here's the applied aspect of the research. 448 00:16:45,750 --> 00:16:47,670 Everyone go off and have a great day. 449 00:16:47,670 --> 00:16:50,370 That's that's really the sum of an academic 450 00:16:50,370 --> 00:16:53,700 presentation. And I was very comfortable with 451 00:16:53,700 --> 00:16:56,040 that. I think something that I've talked with 452 00:16:56,040 --> 00:16:58,410 you about is embracing that thought 453 00:16:58,410 --> 00:17:01,230 leadership. It took me out of that protective 454 00:17:01,230 --> 00:17:04,410 little, I don't know, the protective zone of 455 00:17:04,410 --> 00:17:06,030 being an expert leader walking in. 456 00:17:06,030 --> 00:17:08,130 You have to just embrace sharing your 457 00:17:08,130 --> 00:17:10,260 personal stories. And so I think that's how 458 00:17:10,260 --> 00:17:12,090 we've been able to get to the heart of our 459 00:17:12,090 --> 00:17:13,800 clients. We've had, you know, 460 00:17:13,800 --> 00:17:15,900 just just sharing these are some thoughts and 461 00:17:15,900 --> 00:17:18,030 feelings, some insecurities, some anxieties, 462 00:17:18,030 --> 00:17:20,160 things that we've struggled with in your 463 00:17:20,160 --> 00:17:22,590 shoes. When I was sitting at the desk leading 464 00:17:22,590 --> 00:17:24,270 a school or as you know, 465 00:17:24,270 --> 00:17:25,890 as a teacher in a classroom, 466 00:17:25,890 --> 00:17:27,510 I had imposter syndrome. 467 00:17:27,510 --> 00:17:29,670 I wanted to quit my job because it felt too 468 00:17:29,670 --> 00:17:31,530 overwhelming. I didn't know how to handle the 469 00:17:31,530 --> 00:17:33,030 chaos in the classroom. 470 00:17:33,030 --> 00:17:34,770 I worried what other people were thinking. Do 471 00:17:34,770 --> 00:17:36,480 they think I'm a good leader? Should I be in 472 00:17:36,480 --> 00:17:39,330 this seat? So sharing all of that, 473 00:17:39,330 --> 00:17:40,620 that stuff, that's nice. 474 00:17:40,620 --> 00:17:42,420 It's nice to keep that tucked down deep and 475 00:17:42,420 --> 00:17:44,160 not let that out into the world. Right. 476 00:17:44,310 --> 00:17:46,800 So it takes it takes that extra dose of 477 00:17:46,800 --> 00:17:49,170 courage and getting over that fear of 478 00:17:49,170 --> 00:17:50,550 failure. At least for me, 479 00:17:50,550 --> 00:17:53,370 that's what it took. And so it's definitely a 480 00:17:53,370 --> 00:17:56,010 very different approach to talking to an 481 00:17:56,010 --> 00:17:58,410 audience. But when you're able to humble 482 00:17:58,410 --> 00:18:02,640 yourself and just open up and share the 483 00:18:02,640 --> 00:18:04,680 things that you've struggled the most with, 484 00:18:04,680 --> 00:18:06,450 at least for me, the things that were the 485 00:18:06,450 --> 00:18:08,880 deepest struggles, my deepest fears, 486 00:18:08,880 --> 00:18:10,110 getting that out there, 487 00:18:10,110 --> 00:18:12,090 it just it's almost like the elephant in the 488 00:18:12,090 --> 00:18:13,350 room is removed. 489 00:18:13,350 --> 00:18:15,240 Your audience can relate to you and they 490 00:18:15,240 --> 00:18:17,580 think, wow, she gets it like she understands. 491 00:18:17,580 --> 00:18:19,860 And then they at that point is when the 492 00:18:19,860 --> 00:18:21,540 beauty happens, that's when they'll open 493 00:18:21,540 --> 00:18:22,230 their mind. 494 00:18:22,230 --> 00:18:23,610 Carol Cox: So that's sign number two that you're stuck 495 00:18:23,610 --> 00:18:25,650 in the expert trap. You don't have any 496 00:18:25,650 --> 00:18:27,720 meaningful personal stories, 497 00:18:27,720 --> 00:18:30,480 any vulnerable personal stories in your 498 00:18:30,480 --> 00:18:34,050 talks. If you listen to the last episode that 499 00:18:34,050 --> 00:18:35,970 we did with our Thought Leader Academy 500 00:18:35,970 --> 00:18:37,290 clients, it was so much fun. 501 00:18:37,290 --> 00:18:39,720 We had we did a LinkedIn live show where we 502 00:18:39,720 --> 00:18:41,250 brought three of them on, 503 00:18:41,250 --> 00:18:44,010 and they each presented a ten minute section 504 00:18:44,010 --> 00:18:46,230 of the signature talk they had worked on with 505 00:18:46,230 --> 00:18:48,030 us in the Thought Leader Academy, 506 00:18:48,030 --> 00:18:50,130 and we had a round table discussion at the 507 00:18:50,130 --> 00:18:52,140 end. And for each of them, 508 00:18:52,140 --> 00:18:53,910 one of the biggest revelations of working 509 00:18:53,910 --> 00:18:56,070 with us is how important personal stories 510 00:18:56,070 --> 00:18:57,930 are, especially those vulnerable personal 511 00:18:57,930 --> 00:19:00,540 stories and how it was. 512 00:19:00,540 --> 00:19:02,520 They were a little reluctant to put them in 513 00:19:02,550 --> 00:19:04,230 their talks. They, you know, they had that 514 00:19:04,230 --> 00:19:05,700 the fears, the vulnerability, 515 00:19:05,700 --> 00:19:07,650 hangovers. But they realized, 516 00:19:07,650 --> 00:19:10,320 especially after presenting it on that live 517 00:19:10,320 --> 00:19:12,720 show last week for the first time, 518 00:19:12,720 --> 00:19:14,850 how incredibly important it is. 519 00:19:14,850 --> 00:19:17,430 Sign number three that you're stuck in the 520 00:19:17,430 --> 00:19:19,830 expert trap is that as a speaker, 521 00:19:19,830 --> 00:19:21,240 when you're presenting in front of your 522 00:19:21,240 --> 00:19:23,850 audience, this is especially for in-person 523 00:19:23,850 --> 00:19:26,460 engagements, but it also applies virtually, 524 00:19:26,460 --> 00:19:29,520 is that you're not matching the energy and 525 00:19:29,520 --> 00:19:31,290 the mood of the audience. 526 00:19:31,500 --> 00:19:33,360 As I've said on this podcast before, 527 00:19:33,360 --> 00:19:35,370 as the speaker, if you're standing in front 528 00:19:35,370 --> 00:19:37,380 of a room, if you're standing on the stage or 529 00:19:37,380 --> 00:19:40,350 you're the one who is the the presenter on 530 00:19:40,350 --> 00:19:42,330 that zoom call or that webinar, 531 00:19:42,330 --> 00:19:44,760 you are the leader in that room. 532 00:19:44,760 --> 00:19:46,560 You are the leader in that audience. 533 00:19:46,560 --> 00:19:48,240 If something is going on, 534 00:19:48,240 --> 00:19:51,150 either out in the world or perhaps just 535 00:19:51,150 --> 00:19:52,590 within that conference or something's 536 00:19:52,590 --> 00:19:54,210 happened within that industry, 537 00:19:54,330 --> 00:19:56,220 it is up to you as the speaker, 538 00:19:56,220 --> 00:19:58,920 as the leader to address that and to match 539 00:19:58,920 --> 00:20:00,960 the energy and mood of the audience. 540 00:20:00,960 --> 00:20:03,960 If you show up and you're super high energy 541 00:20:03,960 --> 00:20:06,510 and bubbly and you just want to be playful 542 00:20:06,510 --> 00:20:09,390 and have fun, but something has happened. 543 00:20:09,390 --> 00:20:10,680 Something has happened in the world. Or 544 00:20:10,680 --> 00:20:12,420 again, like at that conference, 545 00:20:12,420 --> 00:20:15,060 and you you're aware of that and you can 546 00:20:15,060 --> 00:20:17,670 sense the energy of the audience like they're 547 00:20:17,670 --> 00:20:19,260 maybe they're introspective, 548 00:20:19,260 --> 00:20:20,970 they're reflective, like they're feeling what 549 00:20:20,970 --> 00:20:23,730 has been going on, and you just bounce up and 550 00:20:23,730 --> 00:20:25,230 you don't address it at all. 551 00:20:25,230 --> 00:20:26,790 There's going to be that disconnect, 552 00:20:26,880 --> 00:20:29,910 like it's going to feel incongruent to the 553 00:20:29,910 --> 00:20:31,860 audience. Now, I'm not saying you have to 554 00:20:31,860 --> 00:20:33,930 change your entire presentation just because 555 00:20:33,930 --> 00:20:35,160 something else has gone on, 556 00:20:35,160 --> 00:20:37,230 but I really do feel like it. 557 00:20:37,440 --> 00:20:40,680 It's up to you to and this is how you develop 558 00:20:40,680 --> 00:20:42,210 as a speaker, and this is how you know you're 559 00:20:42,210 --> 00:20:44,370 getting better and better as a speaker is 560 00:20:44,370 --> 00:20:47,820 being able to do this very authentically and 561 00:20:47,820 --> 00:20:49,560 seamlessly with your audience. 562 00:20:49,800 --> 00:20:53,130 And the flip side, if your audience is really 563 00:20:53,130 --> 00:20:55,020 energetic, maybe they just had a great 564 00:20:55,020 --> 00:20:56,670 session where they were working on something 565 00:20:56,670 --> 00:20:58,230 together and like the mood is really 566 00:20:58,230 --> 00:20:59,970 energetic and, and, you know, 567 00:20:59,970 --> 00:21:02,790 they're having a great time and then you're 568 00:21:02,790 --> 00:21:05,280 ready to start. And you know that the story 569 00:21:05,280 --> 00:21:07,800 you start with is kind of it's like a hard 570 00:21:07,800 --> 00:21:09,120 story, right? It's one of those personal, 571 00:21:09,120 --> 00:21:11,640 vulnerable stories that we encourage you to 572 00:21:11,640 --> 00:21:14,730 share. But maybe starting with that story is 573 00:21:14,730 --> 00:21:16,350 not the best thing to do, 574 00:21:16,350 --> 00:21:18,870 because it's good to bring the energy and 575 00:21:18,870 --> 00:21:21,390 mood of the audience down right away, 576 00:21:21,390 --> 00:21:23,160 when maybe you need to save that story for a 577 00:21:23,160 --> 00:21:24,930 little bit later in your presentation, 578 00:21:24,930 --> 00:21:27,510 so that you can continue to match the energy 579 00:21:27,510 --> 00:21:28,920 and mood of the audience. Yes, 580 00:21:28,920 --> 00:21:31,080 these are advanced speaking techniques, 581 00:21:31,080 --> 00:21:33,330 but this is what I want you to get to. 582 00:21:33,480 --> 00:21:35,070 Because this is how you're going to get to 583 00:21:35,070 --> 00:21:36,600 those paid keynote talks. 584 00:21:36,600 --> 00:21:39,330 And again, getting more leads and clients 585 00:21:39,330 --> 00:21:41,430 from the lead generation presentations that 586 00:21:41,430 --> 00:21:43,080 you're doing right now. 587 00:21:43,080 --> 00:21:45,480 I'm reading a really good book called Super 588 00:21:45,480 --> 00:21:47,490 Communicators by Charles Duhigg. 589 00:21:47,490 --> 00:21:48,600 It just came out. 590 00:21:48,600 --> 00:21:50,160 I'll include a link in the show notes, 591 00:21:50,160 --> 00:21:52,080 and he has a whole section, 592 00:21:52,080 --> 00:21:54,270 a whole chapter in his book about this idea 593 00:21:54,270 --> 00:21:56,430 of matching energy and mood. 594 00:21:56,430 --> 00:21:57,690 And in this case of the book, 595 00:21:57,690 --> 00:21:59,460 they're talking mainly about one on one 596 00:21:59,460 --> 00:22:00,930 conversations you're having with other 597 00:22:00,930 --> 00:22:03,960 people. But I'm applying it to you as a 598 00:22:03,960 --> 00:22:05,940 speaker in front of a room full of people in 599 00:22:05,940 --> 00:22:07,410 front of an entire audience. 600 00:22:07,410 --> 00:22:09,300 So sign number three that you're stuck in the 601 00:22:09,300 --> 00:22:11,280 expert trap is that you're not matching the 602 00:22:11,280 --> 00:22:12,750 energy and mood of the audience, 603 00:22:12,750 --> 00:22:14,820 and you're not bringing the audience along 604 00:22:14,820 --> 00:22:17,430 that journey and kind of either lifting their 605 00:22:17,430 --> 00:22:19,740 mood or addressing their mood as needed. 606 00:22:19,740 --> 00:22:21,510 So again, why does any of this matter? 607 00:22:21,510 --> 00:22:22,800 What if you just want to get leads and 608 00:22:22,800 --> 00:22:24,390 clients from your presentations? Or you're 609 00:22:24,390 --> 00:22:26,160 thinking, I just want to get paid some money 610 00:22:26,160 --> 00:22:27,750 for my presentations? 611 00:22:27,750 --> 00:22:29,700 And here's the thing if your presentations 612 00:22:29,700 --> 00:22:33,000 are boring or flat, or just like everyone 613 00:22:33,000 --> 00:22:34,950 else's, they're not going to get you the 614 00:22:34,950 --> 00:22:36,420 results that you want. 615 00:22:36,420 --> 00:22:37,890 They're not going to get you the leads and 616 00:22:37,890 --> 00:22:40,110 clients. They're not going to get you those 617 00:22:40,110 --> 00:22:41,550 paid speaking opportunities. 618 00:22:41,550 --> 00:22:43,320 They're not going to get you to those bigger 619 00:22:43,320 --> 00:22:46,440 stages. So really think about developing your 620 00:22:46,440 --> 00:22:49,530 big idea. I did a podcast episode about that 621 00:22:49,530 --> 00:22:51,540 late last year that I'll include a link in 622 00:22:51,540 --> 00:22:53,910 the show notes, add those personal, 623 00:22:53,910 --> 00:22:55,920 meaningful, vulnerable stories into your 624 00:22:55,920 --> 00:22:58,380 content and be a leader in that room. 625 00:22:58,380 --> 00:23:00,300 Match the energy and mood of the audience and 626 00:23:00,300 --> 00:23:02,250 take them along that journey. 627 00:23:02,250 --> 00:23:05,340 This is exactly the work that we do with you 628 00:23:05,340 --> 00:23:07,590 in our Thought Leader Academy. It truly is 629 00:23:07,590 --> 00:23:11,280 transformative as we see our clients develop 630 00:23:11,280 --> 00:23:14,340 over the eight weeks that we work together. 631 00:23:14,340 --> 00:23:16,590 We help you develop your thought leadership 632 00:23:16,590 --> 00:23:18,300 message like find that big idea, 633 00:23:18,300 --> 00:23:19,530 develop your framework, 634 00:23:19,530 --> 00:23:21,300 which is your intellectual property, 635 00:23:21,300 --> 00:23:22,830 which you can use not only in your 636 00:23:22,830 --> 00:23:24,120 presentations and talks, 637 00:23:24,120 --> 00:23:26,820 but in so much of your other content. 638 00:23:26,820 --> 00:23:29,400 And a lot of times it provides the foundation 639 00:23:29,400 --> 00:23:31,110 for, say, a book that you want to write. 640 00:23:31,110 --> 00:23:33,930 We also teach you how to tell great stories 641 00:23:33,930 --> 00:23:36,330 and to connect your stories to your bigger 642 00:23:36,330 --> 00:23:39,270 message. We work with you one on one in that 643 00:23:39,270 --> 00:23:41,340 virtual VIP day to create your signature 644 00:23:41,340 --> 00:23:43,950 talk, so you are guaranteed to have a 645 00:23:43,950 --> 00:23:46,710 signature talk done that you love, 646 00:23:46,710 --> 00:23:48,780 and that's going to push you a little bit out 647 00:23:48,780 --> 00:23:50,640 of your comfort zone, because that's exactly 648 00:23:50,640 --> 00:23:52,320 what's going to give you the bigger impact 649 00:23:52,320 --> 00:23:54,150 and income that you want. 650 00:23:54,150 --> 00:23:56,220 You also learn the business of speaking what 651 00:23:56,220 --> 00:23:58,020 to charge for your speaking, 652 00:23:58,020 --> 00:23:59,880 how to develop your speaking proposals, how 653 00:23:59,880 --> 00:24:02,490 to find the best events for you. 654 00:24:02,550 --> 00:24:04,470 And then you have practice time. 655 00:24:04,470 --> 00:24:06,780 So you get to practice with us in the group 656 00:24:06,780 --> 00:24:09,840 zoom calls. And then we also schedule that 657 00:24:09,840 --> 00:24:11,610 LinkedIn live for you towards the end of the 658 00:24:11,610 --> 00:24:13,890 program, so that you can take a section of 659 00:24:13,890 --> 00:24:16,860 your signature talk and deliver it live to 660 00:24:16,860 --> 00:24:18,450 our audiences. I know that may sound a little 661 00:24:18,450 --> 00:24:19,710 scary, but it's so much fun. 662 00:24:19,710 --> 00:24:22,050 And if you listen or watch the one that we 663 00:24:22,050 --> 00:24:24,270 did last week, as well as the one that's 664 00:24:24,270 --> 00:24:26,520 coming up, you're going to see how great the 665 00:24:26,520 --> 00:24:29,160 women did. And here's the best part about 666 00:24:29,160 --> 00:24:30,570 working with us in our Thought Leader 667 00:24:30,570 --> 00:24:34,860 Academy. Your transformative talk transforms 668 00:24:34,860 --> 00:24:38,220 you as much as it does your audience. 669 00:24:38,220 --> 00:24:40,080 You develop as a person, 670 00:24:40,080 --> 00:24:41,670 you develop as a speaker, 671 00:24:41,670 --> 00:24:43,500 you develop as a leader. 672 00:24:43,500 --> 00:24:47,070 And that's why I truly get so much value out 673 00:24:47,070 --> 00:24:48,540 of the woman that we work with on our Thought 674 00:24:48,540 --> 00:24:49,560 Leader Academy. 675 00:24:49,560 --> 00:24:51,300 We've been running the Thought Leader Academy 676 00:24:51,300 --> 00:24:53,370 since the fall of 2020, 677 00:24:53,370 --> 00:24:55,470 so it's been almost three and a half years 678 00:24:55,470 --> 00:24:58,530 now. We have graduated well over 100 women 679 00:24:58,530 --> 00:25:00,090 from the Thought Leader Academy. 680 00:25:00,090 --> 00:25:02,280 We work with women from all different 681 00:25:02,280 --> 00:25:04,590 industries, all different topics. 682 00:25:04,590 --> 00:25:07,410 Because again, our framework is not specific 683 00:25:07,410 --> 00:25:09,120 to one type of topic, whether it's technical 684 00:25:09,120 --> 00:25:12,990 or non-technical or if it's story driven or 685 00:25:12,990 --> 00:25:14,430 if it's more content driven. 686 00:25:14,430 --> 00:25:15,600 It all works. 687 00:25:15,600 --> 00:25:17,370 If you're ready to get out of this expert 688 00:25:17,370 --> 00:25:19,560 trap and shift into thought leadership, 689 00:25:19,560 --> 00:25:22,170 I invite you to join our next group that 690 00:25:22,170 --> 00:25:23,760 starts in April. 691 00:25:23,760 --> 00:25:25,320 You can get all the details, 692 00:25:25,320 --> 00:25:28,380 including pricing and FAQs and testimonials 693 00:25:28,380 --> 00:25:30,060 from the women that we've worked with and 694 00:25:30,060 --> 00:25:32,700 speaking your brand.com/academy. 695 00:25:32,700 --> 00:25:33,720 Again, that's speaking your 696 00:25:33,720 --> 00:25:35,940 brand.com/academy. 697 00:25:35,940 --> 00:25:37,530 And once you're there you can fill out the 698 00:25:37,530 --> 00:25:38,760 application form. 699 00:25:38,760 --> 00:25:41,190 And you can also schedule a zoom call with 700 00:25:41,190 --> 00:25:43,440 us. Don't forget our next episodes. 701 00:25:43,440 --> 00:25:45,570 You're going to be hearing from more of our 702 00:25:45,570 --> 00:25:47,520 thought leader Academy grads and our 703 00:25:47,520 --> 00:25:49,470 in-person retreat clients, so that they can 704 00:25:49,470 --> 00:25:51,390 share some of the insights that they've 705 00:25:51,390 --> 00:25:54,060 gained to help you with your speaking and 706 00:25:54,060 --> 00:25:56,130 thought leadership. Until next time, 707 00:25:56,130 --> 00:25:57,210 thanks for listening.