Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success

Vertical SaaS Strategy: How AgencyBlock Hit Growth Without Overnight Success Most B2B SaaS companies burn through their Series A without hitting product-market fit. Here's the enterprise sales strategy that saved one startup from complete failure. Featuring Mike Foody, Co-Founder & former CTO at Unravel Data — who pivoted from a dying consumer app to building a $100M+ data observability platform serving Fortune 500 enterprises. Jean-Michel and Mike reveal how they cracked enterprise sales after nearly running out of runway, why their initial product-led approach failed in the enterprise market, and the counterintuitive sales process that landed clients like Deutsche Bank and Netflix when they had zero enterprise experience. 🎯 Why product-led growth fails with enterprise buyers 🏢 The "champion + economic buyer" strategy that closed Deutsche Bank 💡 How to position a technical product for C-level executives 📞 Cold outreach tactics that work for technical founders 🔄 The pivot framework that saved them from startup death ⏱️ 00:00 From failing consumer app to enterprise pivot 05:30 Why their PLG strategy didn't work for enterprises 11:15 Landing Deutsche Bank as their first major client 16:45 Building an enterprise sales process from scratch 22:10 Scaling from founder-led to repeatable sales team 28:20 Lessons on enterprise sales for technical founders 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #EnterpriseSales #B2BSales #RapidProductGrowth #EnterpriseDeals

What is Product Growth Stories?

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it.

Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth.

Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships.

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🚀 Breaking through revenue plateaus
🔬 Scientific approach to user acquisition
⚡ Growth engineering systems
📈 Market optimization strategies
💡 Founder scaling stories

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