Production Ready

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Hot off the launch of his new book, Shawn sits down to talk with me about personal marketing via working in public. We go into detail about how he wrote a book with the most insane bibliography you've ever seen and made $25,000 on launch day.

Show Notes

Shawn Wang / / @swyx

Key Takeaways : 
  • Take two weeks, put something out there, and see how making your first dollar online changes your life - 2:00
  • Shawn explains how he went from idea to pre-selling the book. - 2:45
  • Shawn talks about open sourcing his knowledge with his launch cheat sheet - 6:00
  • Shawn made it to #5 on Hacker News, before his post was removed due to HN's "unwritten rules" - 8:15
  • How can developers get started marketing? 12:45
  • "It's not so much about learning '1 weird trick' as it is showing up and putting in the work consistently." - 13:45
  • You're going to suck at first, but everyone does, so be okay with that." - 14:30
  • The second blog post I read on your site is the most important one - 17:40
  • How to get feedback from people you admire, and go from fan to friend: 18:15 
  • How learning in public helped Shawn land a job at Amazon - 22:15
  • Curate multiple sources, and look for the differences - 28:30 
  • Special guest commentary from my dog ShortStop - 31:00
  • Launching a book can be a test run for bigger independent projects - 31:30


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What is Production Ready?

Production Ready is a podcast that decodes human relationships that drive software businesses. Learn how to debug your office relationships and optimize your career trajectory for performance. Hosted by Glenn Stovall