AI in Marketing

In this episode, we delve into the AI boom, drawing parallels with past industrial surges and examining its role in building future infrastructure. We highlight Nvidia's soaring profits and OpenAI's ambitious IPO plans, while discussing the narrow AI cohort driving US stock market gains. Critics warn of "AI-washing," but proponents liken this to historical infrastructure building.

We explore Coca-Cola's innovative use of AI in marketing, emphasizing a decentralized approach and collaborations with OpenAI and Microsoft Azure. Despite mixed reactions, Coca-Cola continues to integrate AI into its operations, aiming for seamless adoption.

Looking ahead to 2026, we discuss marketing trends, with a focus on AI's impact, the resurgence of email marketing, and the potential of podcast advertising. Strategic thinking becomes crucial as AI automates tasks, highlighting the importance of human creativity and judgment.

We also cover Midea Group's MIRO U robot, designed to enhance industrial efficiency, and the rapid developments in autonomous vehicle technology, including Waymo's testing and Uber's robotaxi service.

Finally, we examine Reddit's challenges with AI-generated content, which threatens the platform's authenticity and complicates moderation efforts.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

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