What Is Sports Diplomacy?

What exactly do we mean by sports diplomacy and why does it matter?

Show Notes

What exactly do we mean by sports diplomacy? In this episode we speak to Gavin Price, co-author of the report ‘Towards a Welsh Sports Diplomacy Strategy’. He helps us understand the meaning, history and relevance of sports diplomacy. Setting out how Wales’ sporting assets could help the country develop and strengthen its relations with the rest of the world.

We discuss:
- Successful examples that had huge impacts
- World leaders doing it their own way
- How Wales is shaping its own strategy

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

What is Soft Power Cymru?

As we’re all getting excited to get behind Wales as they’re about to enter the world’s biggest football tournament, we are pleased to release this very special podcast. Welcome to Soft Power Cymru, a show about Welsh sports diplomacy.

In celebration of Wales in Canada where we are looking to deepen our existing relationships and grow new ones. This podcast series focuses on the power of sports diplomacy in Wales, the connection between Wales and Canada in sports and how Wales is punching above its weight in this world.