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Welcome back to Count Me In,

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IMA's podcast about all things affecting
the accounting and finance world.

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This is your host Mitch Roshong.

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And today you'll be listening
to episode 165 of our series.

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A Harvard Business Review study concluded
that more than 357 billion dollars

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spent annually on learning and development
did not achieve the desired return on

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investment.

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It turns out that only one in 10 used
the learn skills and only one in four

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believe training actually improved
their performance. So we must ask,

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is there a better way
to learn the critical,

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personal and business skills we need?
Fortunately, for today's episode,

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you will hear from Lynda Kitamura,

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a seasoned Chief Financial Officer with
a background that covers multinational

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to startup. We will also
hear from David Wray,

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the author of the Power of Potential,

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and the President of the International
Group of the French CFO network, DF CG.

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They spoke with Adam about their view on
what accounting professionals can do to

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accelerate the transition to
effective continuous learning.

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A skill the World Economic Forum Report
on the future of jobs concludes is

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critically important and
will remain so through 2025.

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So now let's head over and
listen to the conversation.

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So the Harvard Business Review findings
that only 25% of learning attendees,

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find that what they learn
improves their performance.

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What has been your experience with
traditional learning approaches?

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Maybe I'll start that question then. Adam,

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it's a great question to really set the
context for the discussion with Lynda

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and personally I've long believed that
the traditional methods of learning are

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woefully inadequate,

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and that's because they use the
same approach in terms of being an

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outside-in approach. Let me
explain what I mean by that.

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So I've got this philosophy
that says, you know,

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an outside-in approach is effectively
when someone comes into a room and they

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start talking about their experience,
the way they learn their techniques,

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their tools. And that's great for
them. In fact, it's brilliant for them,

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but it's not necessarily good for me.

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It's not necessarily good for Lynda
or even for you or anybody else.

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So what I talk about a lot more
in what I've practiced my entire

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career is this idea of the
inside out method of learning.

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And basically, let me
give you an example of,

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what that inside-out method looks like.

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And I'll use public
speaking as an example.

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So if you think of the
traditional way of learning,

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you would end up going into a classroom,
they would teach you about tone.

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They would teach you about pitch. Maybe
they would teach you about what to wear,

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how to use media, how to walk around
the stage and things like that.

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So all external things,

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but what they don't teach you for example
is how do you harness your nerves as

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you're about ready to walk on stage and
you're nervous. You've got butterflies.

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You're feeling that little bit of
nausea. As you walk on thinking this,

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can I even do this? That's
what they need to teach you.

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And when you look at experts in this,

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they've got a very specific technique
for how they harness that nervousness and

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create a really positive
energy for themselves.

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That's what I mean by inside
out. So it's taking the things ,

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you can't see the skills and
attributes you can't see,

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and basically using that
to develop expertise.

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And that's what I refer to as the visible
versus the invisible elements of being

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skilled at something.

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And it helps to put this in context
from the stages of learning.

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So if you think about learning from the
standpoint of we've got this unconscious

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incompetence, meaning we don't know,
we don't know something, right?

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And we all start there every
single one of us at some point.

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And it's then recognizing that
we have that gap in knowledge,

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and then how do we then move
it from the first phase,

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which is not being aware to then the
awareness we're still potentially

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incompetent in that context. And
I use that term very loosely,

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but at least now we know
we don't know something.

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Then we need to move it to
having this conscious competence.

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Now we're starting to be aware that
we've got a skill. We're applying it.

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We're starting to get fairly good at it.
And ultimately when we move to mastery,

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it moves to a level of unconsciousness
again. So then, you know,

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you look at experts and they
can be incredibly talented.

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And when you speak to them and
say, Hey, how do you do that?

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How do you harness your nerves
before you walk on stage?

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And the typical answer you get at
first is, I don't know, I just do it.

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And it's about how you get below that
to say, Hey, how do you really do it?

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Tell me a little bit about what you
go through so that you can start to

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understand the techniques
that are basically hidden.

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So that's why I feel that the traditional
outside-in approach of learning,

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doesn't work.

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So the Harvard Business Review finding's
really don't surprise me from that

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perspective. What's your take Lynda?

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Thanks, David. Certainly would concur ,

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with everything that you are saying,
just from my experience, I would say,

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to everyone that we wouldn't
discount traditional learning.

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I think of it more as a foundation,
but as David, as you said,

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you absolutely as an individual or
with your teams need to build on it.

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So an analogy think of watching a
cooking show versus going into the

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kitchen and cooking. Both important.

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But you do not know until you actually
do something or as you say, David,

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you practice something or you try it.

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You don't uncover what you do
know and what you don't know.

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You haven't taken the technical learning.

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Maybe it's your accounting designation.

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Maybe it's some other expertise and
brought it to top of mind where it's

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more inside, it's more intuitive.
So I would say, you know, build on,

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on those traditional, if you have
them, because they do serve a purpose,

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but David, as you said, then
how do you internalize it?

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How do you become self aware?
This is what I do well,

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but these are my gaps and then
start doing things and it can be a

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class or it can be practice,

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or if it can be a volunteer role or
it can be an assignment on a board.

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There's ways, different
ways of doing that practice.

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So you both raise some
very interesting examples.

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And if you could choose one example
to share with the listeners where you

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personally had the richest
learning experience,

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what would that be and why that
one? Lynda, can we start with you?

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Let me think. an example.

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I think one of my best examples
for myself was early in my career.

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So I was working with a
multinational high tech company and

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I was very early mid twenties.

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And this company went through its first
acquisition of a workstation company.

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And at that time there hadn't
been processes or protocol.
They said, Hey, Lynda,

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would you go over to
this company's offices,

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other side of the city and just
figure out how to integrate it.

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So I had my accounting and business
degrees and I had that piece,

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but until I went over and learned,
okay, where is your general ledger?

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Where are your systems? What do
you do? And immerse yourself in it,

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you don't know what you do and
don't know. About a company,

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about the business model, about the
people, as David said, half of it is,

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the emotional intelligence and emotional
quotient. And so I think for me,

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immersing myself in
that unknown situation,

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where I was the only individual and these
other 40 people were not very happy to

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have me there,

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was my best experience of an
on-hand learning experience.

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David, I'm gonna turn it to you now.

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So I I agree with Lynda. Adam,

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I think it's really challenging
to choose, but one example, right?

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Because when you think about your career,

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it's rich of examples that
we've had in terms of learning.

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But let me give it a go anyway. I think
for me, it was probably to be honest,

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when I wrote my book.

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Something that first
really seemed so easy,

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turned out to be so much more
challenging than I ever expected that it

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would. And the learning for me went well
beyond the idea of a 10% new approach,

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which I tend to adopt a day to day.

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And what I mean by that is I just
do one little thing every day.

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So if 10% of my day is a new
learning, a new experience,

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meeting a new person, learning about a
new process, as Lynda said, you know,

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going in and, seeing something different.
This went well beyond that 10%.

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So I was probably at the
90% learning new, which was,

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definitely at the deep
end. If I think about, for

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example, something that at least
listeners will go through very commonly.

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And we all go through as accounting
and finance professionals.

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It's one thing to write a report
or to write an accounting paper,

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or even frankly, to write articles
that are accounting, business,

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or transformation related. That's so
much different than writing a book.

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If I think about what
it took to write a book,

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I had to think about how do I elaborate
ideas, really, not just superficially,

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which you tend to have to do when
the writing format is much shorter.

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You tend to go over at a fairly high
level, but when you write a book,

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you have to elaborate them
much deeper than that.

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And you have to avoid repetition,

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which believe me is so much harder
than it sounds because we do

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tend to repeat ourselves,
as adults as well.

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And then I had to learn how to use humor
appropriately. I love humor personally,

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but humor has to be
situationally appropriate, right?

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Because it doesn't work in all cultures.
It doesn't work in all contexts.

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So having to think about
humor very differently.

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And then I had to be able to tell the
story in a really compelling yet relatable

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way. Again, all sounds so easy, but when
you actually get into it, you think,

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okay, how am I actually going to do this?

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So I also learned through
that process, that I need to,

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or I had to get comfortable
relying on experts.

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People that could do things
that frankly I couldn't do.

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And I think that's a big learning in
terms of going through career is knowing

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when to lean into the expertise of other
people and accept that it's something

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we don't have ourselves.

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And I learned that probably the quickest
through the editing process. In fact,

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one of the editors I had when
I did the book and by the way,

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when we think of editing, I personally
thought of just one editor. No, no,

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it doesn't work like that.

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There's a structural editor who
helps set the structure of the book.

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So it actually makes sense.

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Then there's a different kind of editor
that helps with the flow to make sure it

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all sounds cohesive and works together.

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Then there's a third type of editor
who ends up correcting things like the

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spelling mistakes and the grammar,
very different skill sets.

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And the best learning I got was from
the structural editor, who frankly,

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when she gave me feedback on the book at
first was she said to me, look, David,

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you've got a couple of choices.

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You can either go with the
format that you've got,

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which is effectively talking
about the inside-out model.

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And then the second part that I talked
about in the original version of the book

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was how to build a business out of it.
Because it's something I had done before,

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and that was the approach, I submitted
in and she said, you could do that,

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but she said, how about you do this?

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How about you keep the first
half of the book, which is great.

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And then talk about the second half from
the standpoint of building it into your

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own life.

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And then talking to people about how they
embed the technique in their own life,

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rather than talk about
how to build a business.

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And I did that and it turned out to be
a great decision because the book has

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done really well and it's relatable.

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So I think that was the learning I had
as well as how do you take feedback in

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the spirit it's intended because it's
designed ultimately to help us, right?

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And if we take it from that standpoint,

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we can end up with a much
better product, which I did,

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and it can also provide a springboard
in my case for the next book,

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which will end up coming
out next year. So for me,

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it's all about being open
to learning, open to change,

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and really seeing the whole
thing as one big adventure,

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no matter how challenging it
looks. To Lynda's point, you know,

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whether you walk into an
acquisition or you walk into a book,

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it's how do you look at it as look,
this is one big adventure challenge.

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Let me take it on.

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Now, one thing that I picked up from,
our conversations that we had together,

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was that you two have
been working together

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for many years and become friends and
maybe I could start with asking what was

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one memorable thing that you did learn
from each other working together and how

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has it impacted you now?

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And David let's put you in the hot
seat since you reported to Lynda.

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Oh, thanks Adam. Nothing like being
in the hot seat. So you're right.

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In all serious, you know,
I really learned many,

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many things from Lynda or perhaps the
most memorable one that I learned was how

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to be an empathetic leader.

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If I think about the fact that we spend
hours together in meetings, honestly,

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sometimes some of those
meetings were quite challenging,

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especially when we started
talking about revenue recognition.

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And can we recognize
revenue? Why can't we,

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and is there a way around that,

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or if we think about the country balance
sheet review processes that we went

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through,

224
00:13:07,051 --> 00:13:10,130
where sometimes there was an item in
the balance sheet and lots of questions

225
00:13:10,131 --> 00:13:14,720
came out and sometimes those questions
were difficult to work through.

226
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And sometimes the opinions
differed quite a lot as well,

227
00:13:17,601 --> 00:13:20,400
and they could become quite
strong and do so quite quickly.

228
00:13:21,380 --> 00:13:26,200
And it was really helpful to watch
Lynda go through this process and

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see her really skillfully maneuver through
different motivations and think about

230
00:13:31,340 --> 00:13:36,110
how to connect with people wherever they
happen to be as opposed to asking them

231
00:13:36,130 --> 00:13:39,230
to connect with her, where she
happened to be. And frankly,

232
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she made it look effortless, right?

233
00:13:41,570 --> 00:13:44,750
In terms of putting yourself in
the shoes of other people and,

234
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and being able to see why they were
coming at something from the way they did.

235
00:13:48,410 --> 00:13:51,470
And she really took the
time to explain, you know,

236
00:13:51,570 --> 00:13:56,460
why she thought a particular approach
was perhaps more helpful or more

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00:13:57,901 --> 00:14:01,780
important in the context of what we
were doing or perhaps that it was

238
00:14:01,781 --> 00:14:05,700
unimportant, depending on the situation.
And I think it's probably fair to say,

239
00:14:05,701 --> 00:14:07,380
and Lynda might disagree with me,

240
00:14:07,381 --> 00:14:09,620
but I think it's fair to
say that she probably,

241
00:14:09,840 --> 00:14:13,660
didn't realize at the time that she
was actually modeling the inside- out

242
00:14:13,900 --> 00:14:16,130
learning approach, that I ended
up writing about in the book.

243
00:14:16,510 --> 00:14:20,210
So she clearly was an early
pioneer, knowingly or unknowingly,

244
00:14:20,590 --> 00:14:23,690
and really helped me see things I
think through a very different lens.

245
00:14:25,310 --> 00:14:29,210
And she taught me that when we start to
understand those hidden motivations for

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00:14:29,211 --> 00:14:32,410
doing something and how
we can tap into that,

247
00:14:32,411 --> 00:14:37,040
then frankly we can learn any skill and
perhaps the most valuable of all skills

248
00:14:37,041 --> 00:14:38,760
we can learn just having that mindset.

249
00:14:38,761 --> 00:14:42,440
And that approach is the
skill of learning skills.

250
00:14:42,441 --> 00:14:46,600
And this is something that's
been talked about by many,

251
00:14:46,601 --> 00:14:49,840
including the world economic
forum as well. So in other words,

252
00:14:49,841 --> 00:14:52,640
we're on a path to
continuous lifelong learning.

253
00:14:52,641 --> 00:14:55,840
And I think if there's one thing
I've taken through my career and,

254
00:14:56,140 --> 00:14:58,080
Lynda has been a strong supporter of,

255
00:14:58,081 --> 00:15:00,920
is that lifelong learning
is really important.

256
00:15:00,921 --> 00:15:04,360
And if we remember what I said a little
bit earlier about the hidden attributes

257
00:15:04,361 --> 00:15:05,720
of skill mastery,

258
00:15:05,740 --> 00:15:09,760
when we can embed both those visible
and invisible elements of the

259
00:15:10,700 --> 00:15:12,870
skill that unconscious part of the brain,

260
00:15:12,871 --> 00:15:15,510
then it becomes something
that we just do, right?

261
00:15:15,511 --> 00:15:19,630
It's a little bit like when you drive
your car home and you're not consciously

262
00:15:19,631 --> 00:15:22,510
thinking about the roads
that you're driving down,

263
00:15:22,511 --> 00:15:26,510
you're not consciously thinking about the
trees you're passing or the other cars

264
00:15:26,511 --> 00:15:29,430
on the road, other than
obviously for safety,

265
00:15:29,431 --> 00:15:33,500
you're just doing it because it's
imprinted as part of your brain.

266
00:15:33,501 --> 00:15:37,620
And ultimately you intuitively know
where to go, you know what to do.

267
00:15:37,640 --> 00:15:41,140
So by learning how to
model skills, frankly,

268
00:15:41,250 --> 00:15:43,380
I've ended up becoming
a better leader myself.

269
00:15:43,440 --> 00:15:45,940
And I think Lynda is a big
part of why that's happened.

270
00:15:47,140 --> 00:15:48,260
Wow. Well, thank you, David.

271
00:15:48,620 --> 00:15:53,290
I think that I'll just
sign off the podcast now.

272
00:15:53,400 --> 00:15:55,330
That was lovely. Yeah, kidding aside.

273
00:15:55,331 --> 00:15:59,850
But I do very much appreciate those
thoughts and it is a mutual respect.

274
00:15:59,880 --> 00:16:01,410
And I think, Adam, when you ask,

275
00:16:01,531 --> 00:16:05,050
what have we learned from each other?

276
00:16:05,350 --> 00:16:09,890
I certainly have valued from the
beginning in working with David,

277
00:16:09,891 --> 00:16:11,010
especially in finance and accounting.

278
00:16:11,011 --> 00:16:15,960
It takes a lot of courage
for one to do what we know

279
00:16:15,961 --> 00:16:18,640
is the right thing. And, so,

280
00:16:19,281 --> 00:16:22,160
I've always said to my
finance team, you know,

281
00:16:22,400 --> 00:16:25,640
be prepared to lose your job,

282
00:16:25,641 --> 00:16:27,920
to stand up for the right thing.

283
00:16:27,940 --> 00:16:32,280
Misreporting or misrepresentation of
financials is one of the fundamental

284
00:16:33,050 --> 00:16:35,070
problems and risks out there.

285
00:16:35,530 --> 00:16:40,030
And so having the courage to
know what is correct reporting,

286
00:16:40,031 --> 00:16:41,350
what is correct accounting,

287
00:16:41,370 --> 00:16:45,950
and to stand up for it and you have to
build for yourself before you get into

288
00:16:45,951 --> 00:16:48,950
that situation. And David
does this and I've done this,

289
00:16:49,010 --> 00:16:51,670
and this is why we work well,

290
00:16:51,671 --> 00:16:54,980
that we recognize that you have to know
you're going to stand up for the right

291
00:16:54,981 --> 00:16:57,660
thing before the situation comes up.

292
00:16:57,661 --> 00:17:01,820
You can't decide in the moment what you're
going to do because you get confused.

293
00:17:02,420 --> 00:17:07,380
And, the other is you build resiliency
in your life so that you're not so

294
00:17:07,381 --> 00:17:12,060
dependent on a job that you haven't set
a little bit of savings aside that you,

295
00:17:12,181 --> 00:17:16,090
can get by week to week that
not easy. Like this is not,

296
00:17:16,091 --> 00:17:19,410
I don't say that lightly, but
try and live within your means.

297
00:17:19,411 --> 00:17:22,850
This isn't a financial
podcast, Adam, I promise you,

298
00:17:22,851 --> 00:17:27,610
but it is these kind of
steps to build resiliency,

299
00:17:27,660 --> 00:17:31,130
allow you to be your best and allow
you to make the right decisions.

300
00:17:31,670 --> 00:17:36,120
And I would also say, you know, learning
from David and, seeing what he does,

301
00:17:36,730 --> 00:17:38,000
enthusiasm and risk taking.

302
00:17:38,060 --> 00:17:41,840
Now you can hear the enthusiasm in his
voice and writing the book and just how

303
00:17:41,841 --> 00:17:45,840
much he put into that. So what does
enthusiasm mean? It means being engaged.

304
00:17:46,081 --> 00:17:47,680
It means doing the research.

305
00:17:47,681 --> 00:17:52,240
It means caring about
learning new techniques and

306
00:17:52,280 --> 00:17:56,800
then figuring out how to articulate and
share them with the people around you.

307
00:17:56,801 --> 00:18:00,080
In David's case, writing
a book and risk taking.

308
00:18:00,480 --> 00:18:05,360
But we're all busy and we're all
sometimes afraid of doing more or doing

309
00:18:05,361 --> 00:18:07,680
something that's new and
uncomfortable. Again,

310
00:18:07,890 --> 00:18:12,430
great example in David taking that on
when he already had lots of other things

311
00:18:12,450 --> 00:18:16,190
on his plate. So I would say Adam,
you know, these kinds of things,

312
00:18:16,250 --> 00:18:17,950
you look at your friends that you admire,

313
00:18:18,060 --> 00:18:22,390
look at your colleague that you
admire and, pause. What do I admire?

314
00:18:22,570 --> 00:18:24,670
And then see if you can
embrace it yourself.

315
00:18:25,870 --> 00:18:27,570
So here's a question, a
little outside the box.

316
00:18:28,000 --> 00:18:32,360
What if you're in a situation where you
don't look up to any of your colleagues

317
00:18:32,780 --> 00:18:37,520
inside of your workplace? What,
you know, is that a reason to say,

318
00:18:37,521 --> 00:18:40,520
you know what, maybe I should go
somewhere else where I can grow.

319
00:18:42,460 --> 00:18:46,520
So I'll start with that one. and it's
such an important question. I would say,

320
00:18:46,521 --> 00:18:49,560
yes, Adam. So , if you
are feeling uncomfortable,

321
00:18:49,820 --> 00:18:52,510
pay attention to your gut,

322
00:18:52,511 --> 00:18:57,470
and then you consider,
why am I uncomfortable?

323
00:18:57,730 --> 00:19:01,950
Is it something that can be
addressed and managed? And if so,

324
00:19:02,050 --> 00:19:03,110
how would I go about it?

325
00:19:03,111 --> 00:19:07,630
And what would be the avenue where
I could find someone in the company

326
00:19:08,370 --> 00:19:13,220
who shares my value set
and would be a good, safe,

327
00:19:13,340 --> 00:19:15,100
founding place to address it.

328
00:19:15,960 --> 00:19:20,740
If it is a situation
where it's not addressable

329
00:19:20,920 --> 00:19:24,380
and you've underlying concerns. And I
think it is absolutely appropriate to say,

330
00:19:24,381 --> 00:19:28,380
do I need to remove myself
from this situation?

331
00:19:31,131 --> 00:19:33,010
So those are very fair. And,
we will all come through.

332
00:19:33,130 --> 00:19:36,010
I have gone through my career two or
three conversations where I thought I'm

333
00:19:36,011 --> 00:19:39,090
gonna get fired today, because
I know they're not gonna,

334
00:19:39,091 --> 00:19:40,570
like what I'm going to say.

335
00:19:40,960 --> 00:19:45,770
However, I tried to go into those rather
than just a, no. It was, we can do A,

336
00:19:45,870 --> 00:19:48,970
or we can do B unfortunately
C is off the table.

337
00:19:49,510 --> 00:19:52,520
So let's talk about A
and B and it just took

338
00:19:54,590 --> 00:19:58,960
the conversation. Granted, you pulled
it back a few times to what you can do,

339
00:19:59,100 --> 00:20:03,040
and then as opposed to deliberately
focusing on what you can't,

340
00:20:03,041 --> 00:20:07,520
I would just say the, last, piece of
it, and I'll turn it over to David,

341
00:20:07,521 --> 00:20:11,080
is that in every situation,
even when I was in high school,

342
00:20:11,081 --> 00:20:14,750
I was working in a part-time job
and it was just not a great company.

343
00:20:14,751 --> 00:20:15,750
The processes were bad.

344
00:20:15,751 --> 00:20:20,630
And what I learned was what
will I not do when I am

345
00:20:20,930 --> 00:20:25,190
someday in a position of
influence. You can always learn,

346
00:20:25,191 --> 00:20:26,830
if you can't learn anything else,

347
00:20:26,831 --> 00:20:31,790
what can you take away that you won't
do yourself when you have that chance.

348
00:20:31,791 --> 00:20:34,220
There's always learning.
So David, over to you.

349
00:20:35,220 --> 00:20:37,940
You raised some excellent
points. And I think Adam,

350
00:20:38,120 --> 00:20:42,140
to answer your question really
simply I think if an individual,

351
00:20:42,380 --> 00:20:47,280
a listener is in an organization
or a role where they just

352
00:20:47,300 --> 00:20:50,520
don't see any role models,
I think to be honest,

353
00:20:50,521 --> 00:20:53,560
I think the easiest thing to do is
definitely dust off the resume if it's not

354
00:20:53,561 --> 00:20:54,161
already polished.

355
00:20:54,161 --> 00:20:57,440
And that would be one piece of advice I
would always give - I've given it to my

356
00:20:57,540 --> 00:21:01,640
staff my entire career -
is always be market ready.

357
00:21:01,840 --> 00:21:06,400
And I think this is one chance or one
situation where being market ready is

358
00:21:06,751 --> 00:21:11,630
very helpful. Because if we can't
look to the individuals around us,

359
00:21:11,631 --> 00:21:15,710
in a workplace setting and feel some
sense of pride, relation, connection,

360
00:21:16,260 --> 00:21:19,710
then I think we're not in
the right culture. We're not
in the right environment.

361
00:21:19,730 --> 00:21:21,750
And I think we do need
to look for alternatives.

362
00:21:22,510 --> 00:21:25,390
I think all of the suggestions that
Lynda's made are absolutely spot on.

363
00:21:25,530 --> 00:21:30,300
And I agree with them. I agree, it's
hard sometimes to do the right thing,

364
00:21:30,301 --> 00:21:31,540
to make the tough calls,

365
00:21:31,770 --> 00:21:35,780
because to realize that we're in the
wrong environment means we have to leave.

366
00:21:36,200 --> 00:21:38,860
And that puts us back into a
risk taking position as well.

367
00:21:38,861 --> 00:21:41,700
Potentially we have to, you know,
start all the way at the bottom,

368
00:21:41,701 --> 00:21:44,860
depending on where we are in our careers.
Sometimes we do, sometimes we don't.

369
00:21:45,160 --> 00:21:49,370
But all of it is significant change,
and all of it needs to be adopted,

370
00:21:49,990 --> 00:21:52,490
but they're all important
skills to learn, right?

371
00:21:52,491 --> 00:21:54,730
Because the more resilient
we can be in our lives,

372
00:21:54,731 --> 00:21:56,450
whether it's personally or professionally,

373
00:21:56,790 --> 00:21:58,650
the more successful we will end up being.

374
00:21:59,110 --> 00:22:03,610
And the more likely we are to choose
environments and roles that fit for us,

375
00:22:03,611 --> 00:22:06,290
right. We don't feel
compelled. As Lynda said,

376
00:22:06,291 --> 00:22:09,960
I remember taking that first part-time
job at as well as a kid thinking, oh,

377
00:22:10,400 --> 00:22:12,000
I never want to do this when I grow up.

378
00:22:12,500 --> 00:22:15,440
And it was more this idea
of just realizing, okay,

379
00:22:15,620 --> 00:22:19,320
if I want to do something different,
I have to take control of what I do,

380
00:22:19,780 --> 00:22:22,200
and I have to be responsible
for the decisions that I make.

381
00:22:22,230 --> 00:22:23,560
It's not down to anybody else.

382
00:22:24,140 --> 00:22:28,910
So I think ultimately just having that
mindset from a very early age is very

383
00:22:28,911 --> 00:22:29,744
helpful.

384
00:22:29,920 --> 00:22:33,870
Definitely. And you guys have a very rich
experiences in your career, you know,

385
00:22:33,991 --> 00:22:36,030
I think that was a nice
segue to, you know,

386
00:22:36,200 --> 00:22:39,390
what would you offer individuals who are
starting their career or midway through

387
00:22:39,391 --> 00:22:39,791
their career,

388
00:22:39,791 --> 00:22:43,910
or even contemplating a career change to
kind of help them prepare for the next

389
00:22:43,930 --> 00:22:46,910
challenge. And I think we kind of started
that with that last question, but,

390
00:22:46,911 --> 00:22:48,750
Lynda, maybe you can dig
into that a little bit more?

391
00:22:49,840 --> 00:22:50,673
So when,

392
00:22:50,941 --> 00:22:54,900
people look forward and a career change
or a career decision is one of the

393
00:22:54,901 --> 00:22:56,780
biggest things that
people struggle with and,

394
00:22:56,981 --> 00:23:00,100
deliberate on for all
of the right reasons.

395
00:23:00,200 --> 00:23:03,300
So if you're in a role
and let's say, Adam,

396
00:23:03,301 --> 00:23:05,380
you're in a role for five or
six years, and you're thinking,

397
00:23:05,381 --> 00:23:10,330
should I make a change? One role
of them to, ask yourself is,

398
00:23:10,331 --> 00:23:13,370
well, if I spend two
more years in this role,

399
00:23:13,371 --> 00:23:15,690
what will it look like in two years time?

400
00:23:16,131 --> 00:23:19,930
What will I have learned that I haven't
already learned? Maybe there's a lot?

401
00:23:20,020 --> 00:23:21,770
Maybe not much?

402
00:23:21,840 --> 00:23:26,450
What will I have added to my experience

403
00:23:26,790 --> 00:23:28,290
to what will I have practiced?

404
00:23:28,910 --> 00:23:33,520
And if there's a lot of
change or opportunity coming,
then you may say, yeah,

405
00:23:33,680 --> 00:23:37,480
I can see how the next two years will
play out. And at the end of that time,

406
00:23:37,830 --> 00:23:41,880
what I will have had a chance to
try or to experience or to do.

407
00:23:42,500 --> 00:23:44,680
On the other hand, I've had
many people say, you know,

408
00:23:44,681 --> 00:23:46,400
another two years of the same rule,

409
00:23:46,520 --> 00:23:48,800
I really won't have much
more experience than now.

410
00:23:49,180 --> 00:23:53,760
And that's the first good
tip to themselves that it's
time to try something new.

411
00:23:54,430 --> 00:23:58,480
Sometimes the change is forced upon you.
Like through mergers and acquisitions,

412
00:23:58,500 --> 00:24:01,840
and then you're in a new role you
may be asked or you just be given,

413
00:24:02,340 --> 00:24:05,710
and this is your new role. And you're
thinking, do I want to stay in it?

414
00:24:05,711 --> 00:24:07,230
Do I even want this new role?

415
00:24:08,110 --> 00:24:13,070
I had that once through when a major
merger of the company went through and

416
00:24:13,071 --> 00:24:14,710
I was given a lovely title,

417
00:24:15,330 --> 00:24:18,310
but almost all of my staff was
moved to other lines of business.

418
00:24:18,930 --> 00:24:23,150
So I was expected to do the CFO role
without all of the normal tools or

419
00:24:24,200 --> 00:24:29,180
people. And I had to do it through
influence for the most part, apparently,

420
00:24:29,420 --> 00:24:32,500
but ultimately I decided, you know,

421
00:24:32,501 --> 00:24:37,220
can I learn something in this
new role? And can I contribute?

422
00:24:37,860 --> 00:24:41,580
I boiled the situation down to
those two questions. Can I learn?

423
00:24:41,800 --> 00:24:43,740
And can I contribute? If so,

424
00:24:44,380 --> 00:24:48,850
I will give it an another 12 months
and let me see how it unfolds.

425
00:24:48,950 --> 00:24:53,250
So it wasn't an open-ended, it
wasn't decide right now, it was,

426
00:24:53,270 --> 00:24:56,530
if it met those two criteria for me,
can I learn and can I contribute?

427
00:24:57,030 --> 00:24:59,450
I'd be willing to see how it played
out. It actually, I did stay,

428
00:24:59,480 --> 00:25:04,210
it played out beautifully, eventually
moved to an America's and worldwide role.

429
00:25:04,550 --> 00:25:07,640
But in the moment crystallize
your personal question is,

430
00:25:08,620 --> 00:25:12,760
and if you can achieve something in it,
then, it's good to go for. And if not,

431
00:25:12,830 --> 00:25:17,440
then you move to a plan B and look
for something else. And so, and David,

432
00:25:17,441 --> 00:25:19,160
with that, I think I'll
turn it over to you.

433
00:25:21,120 --> 00:25:24,280
It it's interesting as you were
relaying that story, Lynda,

434
00:25:24,640 --> 00:25:27,550
it reminded me of when we worked
together. I was just wondering,

435
00:25:28,271 --> 00:25:30,630
was that about the same
time that I was facing,

436
00:25:30,670 --> 00:25:34,470
or I was being taught to take a global
role where you were losing me as part of

437
00:25:34,471 --> 00:25:36,110
that as well? Because I know we had ,

438
00:25:36,111 --> 00:25:39,710
a conversation about that
because I felt pulled,

439
00:25:39,780 --> 00:25:43,110
between staying with the local team,

440
00:25:43,160 --> 00:25:47,150
which I absolutely loved working with
as opposed to going into a global

441
00:25:47,300 --> 00:25:50,500
organization where the influence
certainly would be more,

442
00:25:50,600 --> 00:25:53,220
but I would have to reestablish
all of the relationships.

443
00:25:53,221 --> 00:25:56,340
So I remember going through that at the
time and you and I talking about it.

444
00:25:56,341 --> 00:25:57,460
So it's good segue.

445
00:25:58,360 --> 00:26:03,260
Yes. That was the time and lots of change
and lots of personal self examination.

446
00:26:04,040 --> 00:26:06,980
And then trying, you never
really know, do you David,

447
00:26:06,981 --> 00:26:08,210
where the company is gonna go?

448
00:26:08,211 --> 00:26:13,130
All you can do is assess and then
do a little bit of a leap of faith.

449
00:26:13,410 --> 00:26:16,370
And if it fits with some of
what you feel you can learn.

450
00:26:17,560 --> 00:26:19,250
Yeah, absolutely. And you are right.

451
00:26:19,270 --> 00:26:22,610
It ended up working out really well
for both of us in very different ways.

452
00:26:22,750 --> 00:26:26,170
And here we are today doing our podcast
together. I'm very much like Lynda,

453
00:26:26,270 --> 00:26:30,240
I'm a forward looking eye. I
really do look ahead as well.

454
00:26:30,920 --> 00:26:32,680
I probably do it slightly
differently from Lynda.

455
00:26:32,880 --> 00:26:35,880
I tend to do a little bit of a
longer term approach. So yes,

456
00:26:36,200 --> 00:26:37,520
I do look a year ahead,

457
00:26:37,940 --> 00:26:42,880
but I also look three to
five years and more ahead as

458
00:26:42,881 --> 00:26:43,080
well,

459
00:26:43,080 --> 00:26:47,880
because some of the changes that we
might want in our life might take quite a

460
00:26:47,881 --> 00:26:49,280
while for them to materialize.

461
00:26:49,900 --> 00:26:53,080
So one of the techniques I use is
actually a very cool technique that was

462
00:26:53,081 --> 00:26:54,640
created by Walt Disney himself.

463
00:26:55,180 --> 00:26:59,400
And he created it for his organization
to help with creative thinking,

464
00:26:59,401 --> 00:27:01,640
forward looking, and just
this idea of dreaming.

465
00:27:01,980 --> 00:27:03,630
And if you think about the organization,

466
00:27:03,770 --> 00:27:07,350
it definitely needed to thrive on
creativity, given what they created,

467
00:27:07,351 --> 00:27:11,670
but effectively his model was morphed to

468
00:27:12,530 --> 00:27:15,190
use in business. And it's
called the Disney strategy.

469
00:27:15,730 --> 00:27:17,950
And it's a three step strategy
basically. And this works,

470
00:27:17,951 --> 00:27:19,710
whether you're talking about
your professional life,

471
00:27:19,711 --> 00:27:23,300
whether you're talking about your personal
life. And it's really saying, well,

472
00:27:23,301 --> 00:27:26,460
whether I'm at the beginning of my
career, the middle of it, or the end,

473
00:27:26,461 --> 00:27:29,180
doesn't really matter because at the
end, you're just going to a new chapter.

474
00:27:29,730 --> 00:27:31,620
It's just a whole new set
of experiences, right?

475
00:27:31,621 --> 00:27:34,620
That still need a plan that still need
an idea and an approach and a roadmap.

476
00:27:35,320 --> 00:27:37,260
So basically the approach
starts like this.

477
00:27:37,360 --> 00:27:41,100
We start by thinking through very
vividly, what is it that we actually want?

478
00:27:41,840 --> 00:27:44,810
You know, can I picture
exactly what I want to achieve,

479
00:27:45,080 --> 00:27:48,050
whether it's where you want to
live, where you want to work,

480
00:27:48,051 --> 00:27:50,170
whether it's have your own
business, work in a company,

481
00:27:50,750 --> 00:27:52,370
it doesn't really matter what it is. It,

482
00:27:52,550 --> 00:27:54,890
as long as you've got some
level of passion for it,

483
00:27:55,070 --> 00:27:58,410
and that you can see very
vividly how it's going to unfold.

484
00:27:58,411 --> 00:28:02,850
So you can imagine it happening and you
can see yourself in different facets of

485
00:28:02,851 --> 00:28:05,680
it. That's what we refer to
as the dream phase, right?

486
00:28:05,710 --> 00:28:10,000
It's the whole creative idea in that place
we don't think about, is it possible?

487
00:28:10,270 --> 00:28:14,320
This doesn't even come into the realm of
thinking everything is possible when we

488
00:28:14,321 --> 00:28:16,800
start talking about dreaming, right?
So we go in with that mindset,

489
00:28:16,810 --> 00:28:19,480
which is great because you can
effectively dream anything.

490
00:28:20,940 --> 00:28:24,400
The second stage that we go through
then is a little bit more into reality,

491
00:28:24,550 --> 00:28:28,630
which is okay, I've got a dream.
Wonderful, but now I need a plan.

492
00:28:28,870 --> 00:28:30,310
I need to actually make it happen.

493
00:28:30,810 --> 00:28:35,550
So then we move into this mindset of
putting together a plan to make the dream

494
00:28:35,551 --> 00:28:36,910
come true. So in that phase,

495
00:28:37,200 --> 00:28:39,750
we're not thinking about
whether the dream is realistic,

496
00:28:39,751 --> 00:28:40,950
whether or not it's achievable.

497
00:28:41,450 --> 00:28:44,350
Of course it's achievable because
now we're just about planning.

498
00:28:44,490 --> 00:28:48,700
So the plan is about achieving
whatever the dream happens to be.

499
00:28:48,701 --> 00:28:51,660
And then when we've gone through the
plan and we think the plan is fairly

500
00:28:52,080 --> 00:28:56,140
robust, we then move into a third mindset,
which is why it's a three step model.

501
00:28:56,141 --> 00:28:59,700
And that third mindset
is all about critiquing.

502
00:28:59,701 --> 00:29:02,900
Now this is when we look at
the plan and this is where as,

503
00:29:02,901 --> 00:29:06,810
accountants will be brilliant at
this. We poke holes in the plan.

504
00:29:06,920 --> 00:29:10,450
We find flaws in the plan and
this we're very, very good at.

505
00:29:10,710 --> 00:29:13,210
So we are not again, trying
to solve the problem.

506
00:29:13,211 --> 00:29:17,850
We're just trying to point out weaknesses,
gaps, or issues that need addressing.

507
00:29:18,350 --> 00:29:21,610
And then effectively there's this back
and forth process we go through where we

508
00:29:21,611 --> 00:29:25,570
change mindsets between planning and
critiquing until we get it to the point

509
00:29:25,571 --> 00:29:30,440
where the critique can't find any more
holes or flaws or risks in it, it says,

510
00:29:30,470 --> 00:29:32,000
okay, the plan is solid.

511
00:29:32,580 --> 00:29:36,160
And then effectively we can end
up then executing on that plan.

512
00:29:36,860 --> 00:29:39,800
And you might say to me, well, have
you actually ever used the plan?

513
00:29:39,860 --> 00:29:41,760
You talk about it, but
have you ever done it?

514
00:29:41,761 --> 00:29:45,520
And the answer is absolutely when I
first started my career. And again,

515
00:29:45,521 --> 00:29:48,400
I didn't realize it was called
the Disney strategy back then.

516
00:29:48,470 --> 00:29:50,960
When I first started my career
and I first looked at this,

517
00:29:51,520 --> 00:29:55,760
I had in my mind a plan around
what I wanted to do with my career.

518
00:29:56,020 --> 00:30:00,320
And I literally said, okay, from
entry job over the next 10 years,

519
00:30:00,700 --> 00:30:01,830
what do I want to achieve?

520
00:30:02,010 --> 00:30:06,350
And I set out a concrete plan for
myself around starting as an individual

521
00:30:06,351 --> 00:30:10,550
contributor, moving up to a team leader,
then a supervisor, then a manager,

522
00:30:10,740 --> 00:30:13,550
then a director, you know, kind of
the traditional path, if you will.

523
00:30:14,450 --> 00:30:18,870
And I narrowed it down to four companies.
That's all I put in my plan now,

524
00:30:18,871 --> 00:30:20,670
in retrospect probably wasn't enough,

525
00:30:21,080 --> 00:30:25,300
but at the time it seemed to work out
quite well because one of the companies on

526
00:30:25,301 --> 00:30:26,134
that plan,

527
00:30:26,380 --> 00:30:30,140
I ended up joining and it's ultimately
where Lynda and I ended up meeting.

528
00:30:30,760 --> 00:30:33,580
And I went after that plan relentlessly,

529
00:30:33,700 --> 00:30:37,900
I used every lever available to me
to make that plan happen and it did.

530
00:30:38,400 --> 00:30:41,460
And ultimately it ended up
leading to a career that's become,

531
00:30:41,890 --> 00:30:44,090
incredibly fulfilling and I've
been able to do, as Lynda said,

532
00:30:44,200 --> 00:30:48,410
lots of other things that have allowed
me to actually tap into a passion,

533
00:30:48,460 --> 00:30:49,211
which I have,

534
00:30:49,211 --> 00:30:54,170
which is speaking and being able to
share things with other people to help

535
00:30:54,171 --> 00:30:57,690
them in their careers. Because funnily
enough, as I get a little bit older,

536
00:30:58,010 --> 00:31:00,050
I find that the more I can help others,

537
00:31:00,550 --> 00:31:03,320
the more fulfilling I find
this experience. So, you know,

538
00:31:03,321 --> 00:31:06,800
when I think about my early career and
you think about, it's all about title,

539
00:31:07,110 --> 00:31:10,640
it's all about money for a lot
of people, not everybody clearly,

540
00:31:11,361 --> 00:31:14,640
but certainly it was for me when I
was young. And then thinking through,

541
00:31:14,641 --> 00:31:16,680
as I got a little bit older
thinking, you know what?

542
00:31:16,681 --> 00:31:19,200
Those things actually don't
matter as much anymore.

543
00:31:19,201 --> 00:31:23,550
What matters to me is that
I feel fulfilled and I
feel a sense of purpose us.

544
00:31:23,551 --> 00:31:26,870
And ultimately, you know, am I living
the kind of life that I want to be?

545
00:31:27,410 --> 00:31:29,470
So what's all that taught
me then at the end?

546
00:31:29,471 --> 00:31:34,190
It's really taught me that ultimately
every experience we go through,

547
00:31:34,210 --> 00:31:38,630
as Lynda said earlier, teaches us
something. The key is to be open,

548
00:31:38,810 --> 00:31:40,830
to listening to what it teaches us,

549
00:31:41,050 --> 00:31:45,100
and making sure that we don't lose
that lesson and that we embody that,

550
00:31:45,301 --> 00:31:46,740
in everything we do after.

551
00:31:48,890 --> 00:31:50,250
I think that's great advice, David.

552
00:31:50,510 --> 00:31:55,010
Being open and willing to
listen to just about anything is

553
00:31:55,510 --> 00:32:00,490
huge for everybody. And so, as we
kind of wrap up our conversation and,

554
00:32:01,051 --> 00:32:04,640
David, you've already talked about how
you like looking into the future. And as,

555
00:32:04,660 --> 00:32:06,480
our listeners know, when we talk to David,

556
00:32:06,500 --> 00:32:08,520
he always likes to finish
about talking about the future.

557
00:32:09,140 --> 00:32:13,200
So what's some parting advice do you
have for our listeners on the skills they

558
00:32:13,201 --> 00:32:15,920
should be thinking about
to future proof themselves?

559
00:32:15,921 --> 00:32:18,400
Because we have an everchanging
industry, you know,

560
00:32:18,610 --> 00:32:21,760
COVID 19 is becoming COVID whatever,

561
00:32:22,220 --> 00:32:25,350
and there's so many different things
happening for everybody in the world.

562
00:32:25,660 --> 00:32:27,110
What should we be doing right now?

563
00:32:27,111 --> 00:32:29,430
What should our listeners be
doing as we look to the future?

564
00:32:31,020 --> 00:32:32,390
It's a great question.
And you're right, Adam,

565
00:32:32,550 --> 00:32:36,390
I really do love finishing on a
forward looking question. So yeah.

566
00:32:36,420 --> 00:32:39,720
What can accounting and
finance professionals do? Well,

567
00:32:39,721 --> 00:32:42,360
there's a few things that we can do,
right? In fact, we have many choices.

568
00:32:43,320 --> 00:32:44,800
I think as Lynda said
a little bit earlier,

569
00:32:45,430 --> 00:32:49,520
it's really embracing a willingness
to take control of our choices,

570
00:32:49,521 --> 00:32:53,080
whether they're personal or professional,
right? Because at the end of the day,

571
00:32:53,380 --> 00:32:57,520
we alone are in control of our
lives. Yes, events happen around us,

572
00:32:57,900 --> 00:33:00,510
but how react to them is
entirely within our control.

573
00:33:00,540 --> 00:33:04,670
What we learn from them is within our
control. So I think if we own things,

574
00:33:05,170 --> 00:33:09,270
we plan for them, we execute them.
And then we savor the successes,

575
00:33:09,290 --> 00:33:14,110
no matter how big or small they are.
That's important again, you know,

576
00:33:14,271 --> 00:33:17,990
Lynda gave me some advice many, many
years ago when I was doing far too much.

577
00:33:18,570 --> 00:33:20,580
And she said to me, one
day she said, David,

578
00:33:21,080 --> 00:33:24,580
do you celebrate these little
things that you go through?

579
00:33:24,581 --> 00:33:28,860
And I sat and I thought about it and
thought, you know what, no, I don't.

580
00:33:28,861 --> 00:33:30,260
I just go on to the next thing.

581
00:33:30,300 --> 00:33:33,900
So I think that's one thing that I've
learned is really important because it

582
00:33:33,901 --> 00:33:38,180
also creates this sense of purpose and
that we are not just going from one fire

583
00:33:38,181 --> 00:33:39,810
to the next.

584
00:33:39,870 --> 00:33:43,330
the other things I would say to our
listeners are really think about learning

585
00:33:43,360 --> 00:33:47,250
from the inside out. So really
think about getting below the skin,

586
00:33:47,310 --> 00:33:49,930
so to speak and adapt our learning,

587
00:33:50,030 --> 00:33:52,850
to be able to leverage our own strengths,

588
00:33:52,990 --> 00:33:55,450
our own preferences and
our own personal style.

589
00:33:55,920 --> 00:33:59,570
What works for me doesn't necessarily
work for everybody else. And that's okay.

590
00:34:00,260 --> 00:34:04,720
But it's about learning from
other people to get different

591
00:34:04,721 --> 00:34:05,340
perspectives,

592
00:34:05,340 --> 00:34:10,280
to then figure out how do we embed and
emulate what we wanna emulate and what

593
00:34:10,281 --> 00:34:14,000
we wanna model. So it's really
learning it from that point of view,

594
00:34:14,001 --> 00:34:15,360
but doing it in our way.

595
00:34:15,700 --> 00:34:19,280
And that's why the inside-out learning
model is so effective because we do

596
00:34:19,281 --> 00:34:21,710
customize it to how we are as individuals.

597
00:34:22,290 --> 00:34:24,950
And I think I would always
say to have fun when learning,

598
00:34:25,090 --> 00:34:29,590
it makes it so much easier to assimilate
learning and to retain it when we're

599
00:34:29,591 --> 00:34:31,230
having fun, when we're laughing about it.

600
00:34:31,620 --> 00:34:33,270
It's amazing when you laugh at a movie,

601
00:34:33,330 --> 00:34:37,830
you can actually recount the movie so
much better than if you watch a very heavy

602
00:34:37,831 --> 00:34:39,870
movie and you think,
oh, I need to, you know,

603
00:34:39,871 --> 00:34:43,220
that was a heavy movie within a day or
so. You'll forget most of the movie,

604
00:34:43,650 --> 00:34:46,500
whereas if it was funny and it
had you rolling around laughing,

605
00:34:46,920 --> 00:34:50,220
you'll remember a lot of the movie,
because again, it's quite relatable.

606
00:34:50,920 --> 00:34:53,740
So I would say, because in truth,

607
00:34:54,120 --> 00:34:56,220
we can't afford to wait
and see what happens.

608
00:34:56,670 --> 00:35:01,100
We've got to start and be much more
assertive in our roles and in our own

609
00:35:01,220 --> 00:35:02,770
learning and development.
And as I mentioned,

610
00:35:02,771 --> 00:35:05,330
it's really about finding
passion and purpose.

611
00:35:06,230 --> 00:35:07,770
And then it doesn't feel like work.

612
00:35:07,870 --> 00:35:11,290
The whole thing feels really
enjoyable and it's great fun.

613
00:35:11,310 --> 00:35:12,890
And you meet great people along the way.

614
00:35:13,310 --> 00:35:15,370
So I would say those are
probably my parting words.

615
00:35:15,790 --> 00:35:19,130
As I look forward to help individuals,
Lynda, what are your thoughts.

616
00:35:20,740 --> 00:35:25,230
On top of that, and I agree with
having fun and learning, every day,

617
00:35:25,250 --> 00:35:29,550
my suggestion to all of
the listeners is invest

618
00:35:30,490 --> 00:35:33,550
in yourself every day, every day.

619
00:35:34,391 --> 00:35:39,240
If you think about, what you
can learn and what you can do,

620
00:35:39,241 --> 00:35:40,800
it all comes from within and the,

621
00:35:40,801 --> 00:35:44,880
and the inside of David that you write
about in the power of potential and you

622
00:35:44,881 --> 00:35:47,520
speak to. Think about it
when you're on the airplane.

623
00:35:47,521 --> 00:35:50,080
Remember when you get on the airplane
and you're giving the advice and you're

624
00:35:50,081 --> 00:35:54,760
buckling up, what do they say? They
say, put your own mask on first,

625
00:35:54,761 --> 00:35:57,350
if you're in an emergency situation.

626
00:35:57,351 --> 00:36:02,030
And that's where the invest in yourself
is one of the best things you can do,

627
00:36:02,031 --> 00:36:05,070
cuz we don't always know the
future. We can look for trends.

628
00:36:05,210 --> 00:36:07,870
We can keep informed.
Here's a really easy one.

629
00:36:07,870 --> 00:36:12,110
When I guest lecture to MBA programs
that I share with them when they,

630
00:36:12,111 --> 00:36:15,350
when we first open a class and I ask them,

631
00:36:15,351 --> 00:36:19,860
what's the headline today in let's say
it's a finance or accounting group like

632
00:36:19,861 --> 00:36:23,380
this, the audience, what's the
headline in the business section?

633
00:36:24,800 --> 00:36:28,540
And a lot of times they'll be spending
thousands and thousands of dollars doing

634
00:36:28,541 --> 00:36:32,980
this degree. And they don't know what
the headline in the newspaper is.

635
00:36:33,560 --> 00:36:37,930
And this is the one easy, easy way
to invest in yourself to spend.

636
00:36:37,950 --> 00:36:40,730
And now you don't have to
subscribe to a print newspaper.

637
00:36:41,190 --> 00:36:43,890
You can listen to a podcast
like Adam's doing with us today.

638
00:36:43,910 --> 00:36:47,970
You can go online and look at digital
information. So there's no cost,

639
00:36:48,160 --> 00:36:49,370
take 10 minutes,

640
00:36:50,320 --> 00:36:53,170
find a headline that
interests you and then say,

641
00:36:53,190 --> 00:36:55,410
how would I explain this to my neighbor?

642
00:36:55,590 --> 00:37:00,000
If I'm down in the lobby
or if I'm speaking to,

643
00:37:00,420 --> 00:37:05,080
you know, my family at dinner
tonight, what are the sound bytes of,

644
00:37:05,081 --> 00:37:08,880
this situation. This is the
company, this is the issue.

645
00:37:08,881 --> 00:37:12,640
This is the impact. And here's what
I think about it. What do you think?

646
00:37:12,641 --> 00:37:17,440
If you can take an idea and invest in
yourself by learning and articulate

647
00:37:17,540 --> 00:37:19,550
it in a few sentences,

648
00:37:19,551 --> 00:37:24,270
you have just given yourself a gift
you've invested in yourself and you are

649
00:37:24,271 --> 00:37:27,630
going to be well equipped. And
Adam, to your question of, you know,

650
00:37:27,690 --> 00:37:30,990
for future proofing ourselves,

651
00:37:30,991 --> 00:37:34,670
I think the best way to future proof
is to stay current. Stay curious.

652
00:37:37,060 --> 00:37:38,310
This has been Count Me In,

653
00:37:38,310 --> 00:37:43,020
IMA's podcast providing you
with the latest perspectives
of thought leaders from

654
00:37:43,021 --> 00:37:45,780
the accounting and finance profession.
If you like what you heard,

655
00:37:45,920 --> 00:37:48,860
and you'd like to be counted in for
more relevant accounting and finance

656
00:37:48,970 --> 00:37:52,660
education, visit IMA's
website at www.imanet.org.