In this episode, the hosts sit down with Chelsey Quirk, CEO of Indigenous Tourism Alberta, for a dynamic conversation about the future of Indigenous tourism - and the responsibility that comes with it.
From her journey through government, corporate spaces and now leading an Indigenous-led organization, Chelsey shares what it takes to navigate leadership, community expectations and the pressure to grow, while staying grounded in values.
Together, they unpack:
- Why Indigenous tourism is about far more than travel - it’s economic development, storytelling and reclamation
- The tension between authenticity and commercialization
- The realities of balancing motherhood, leadership and community responsibility
- How Indigenous entrepreneurs are redefining success on their own terms
Grounded in humour, honesty and a whole lot of heart, this episode is a reminder that the work isn’t just about building businesses - it’s about building futures.