Uncommon Brands

Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.

Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.

What was covered:
  • The Entrepreneurial Shift
  • Product Science & Manufacturing Challenges
  • Vision for Guilt-Free Treats
  • Marketing & Retail Expansion Strategy
Maddie’s Natural Sweetener Links:
Website: https://www.maddiesnaturalsweetener.com
Instagram: https://www.instagram.com/maddiesnaturalsweetener 

Parker Nash Links:
Website: parkertnash.com 
LinkedIn: Parker Nash

What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.