Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Writing work emails can be a chore and wouldn't it be nice to give
someone a few bullet points and then have them write that email for you.
And as long as we're dreaming, wouldn't it be nice if that someone got inside
your brain and knew what you wanted to say from those bullet points?
You could write a great email and it all comes from just
your bullet point thoughts.
And what if that didn't cost you a fortune and was already available?
Remember we're dreaming.
Well meet Flowright.
Flowright turns short instructions into ready to send emails and messages.
Flow right.
Is another AI based tool hopping into the writing space.
I'll put a link in the show notes to help you check out some
use cases for how Flowright.
Might help you as a solo preneur.
I'm curious, what's your most effective email tip to make your inbox and sent
messages productive for your business?
Email me back.
Win number two, something a client recently asked.
A client recently asked for feedback on an offer he was putting together.
Now, when it comes to putting together an offer, it can be very challenging.
There's so much work that you're forced to do.
It really puts you down in the weeds because you've got to figure out
all the details around the offer.
Like how long is this going to be?
If it's a course, how much do you want to charge the whole pricing conversation?
In what order do you want to deliver things if there's different steps?
Who is the audience?
How are you going to deliver this offer and lots and lots more details.
So when putting an offer together requires so much of your effort and
energy-- and a lot of that energy is spent on the details-- it's easy to
make the details about the offer a big deal when you are finally ready
to present your offer to the world.
After all those details represent so much of your blood, sweat, and tears.
But when you're communicating your offer, I want you to focus on these
two points for your potential buyers.
Number one.
Where's the Disneyland destination.
Where will this offer take them in their business?
And number two, what's the Disney magic they'll enjoy once they get there.
In other words, what are the payoffs that they will enjoy after buying your offer?
What's the one thing you do when it's time to market sell or share your new offer
that you found successful or helpful.
I'd love to know.
Email me your tips and tricks.
Win number three, something to think about.
Here's a mantra.
I came up with for my own personal brand at business.
Now the punctuation in this little mantra matters, so it works a
little better when you can see it written, I'll tell it to you.
And then I'll say it again and kind of emphasize the punctuation.
And I want you to imagine that as I do so.
The mantra is this: Do less, better.
Do more, never.
Do unto others, always.
I'll say that again with the punctuation.
Do less comma better.
In other words, do less stuff, comma, but do it better.
The second part of the mantra do more comma, never.
Don't just go do more to do more.
And then lastly, do unto others comma, always.
This mantra helps me focus on doing less stuff.
But doing the remainder of the things, the things that are
important to do those better.
It also reminds me to never do more for the sake of doing more for the sake of
keeping up well, for the sake of comparing myself to others in a similar space.
And then the last part of the mantra always remember, these are real people
that are involved with my business.
When it comes to marketing those artists, customer avatars or clients or contractors
or any other label I might want to attach.
These are real people.
I'm curious, what's one tip you use to stay focused on what matters
for you and for your business.
Win number four, something personal.
Speaking of doing less better.
My plan for the new year is to be more present in my business in two places.
Number one, I want to focus even more on my email subscribers.
Again, remembering that these are real people.
I'll talk more about this in another episode.
And number two, I'd love to be a little more present on LinkedIn.
Now I've shared this before, but I will say it again.
I personally would be fine if all social media disappeared,
kind of like those old VHS tapes.
But I understand that's a not likely gonna happen.
So those two areas of focus for this year, I kind of my plan B.
So here's what I'm thinking.
If someone said to you, "Hey, where's Robbie, have you seen him?"
That essentially you could say, oh, I'm not sure.
He's probably either hanging out with his email subscribers or if you don't find him
there, he might be over there on LinkedIn.
It's kinda like your friends, those friends that know you well enough
to know where you're working from.
And so they're like, oh, he or she is probably at the coffee shop.
If you don't find them there, you might go over here because your
friends just know where to find you.
So in the new year, according to plan B, that's where I'd like to give my best to
my email subscribers and to be somewhat, a little more present on LinkedIn.
And by the way, if you happen to be a LinkedIn guru, listening to this.
I really have no idea what I'm doing.
So feel free to connect with me.
And give me your best advice because I am all ears on getting some help on how
to do this without being consumed by it..
. Thanks for joining me on this episode of the brand Brand ed bullet.
Good news.
You don't have to scroll through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
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Have a great weekend and go and build a life-giving brand.