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Robby: You're listening to the Brand
ED Bullet from the Brand ED Podcast.

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Four freaky fast Friday wins to
get you going for your weekend.

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Let's go.

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Win number one, something to try.

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Writing work emails can be a chore
and wouldn't it be nice to give

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someone a few bullet points and then
have them write that email for you.

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And as long as we're dreaming, wouldn't
it be nice if that someone got inside

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your brain and knew what you wanted
to say from those bullet points?

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You could write a great email
and it all comes from just

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your bullet point thoughts.

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And what if that didn't cost you a
fortune and was already available?

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Remember we're dreaming.

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Well meet Flowright.

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Flowright turns short instructions
into ready to send emails and messages.

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Flow right.

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Is another AI based tool
hopping into the writing space.

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I'll put a link in the show
notes to help you check out some

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use cases for how Flowright.

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Might help you as a solo preneur.

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I'm curious, what's your most effective
email tip to make your inbox and sent

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messages productive for your business?

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Email me back.

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Win number two, something
a client recently asked.

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A client recently asked for feedback
on an offer he was putting together.

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Now, when it comes to putting together
an offer, it can be very challenging.

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There's so much work
that you're forced to do.

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It really puts you down in the weeds
because you've got to figure out

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all the details around the offer.

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Like how long is this going to be?

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If it's a course, how much do you want
to charge the whole pricing conversation?

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In what order do you want to deliver
things if there's different steps?

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Who is the audience?

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How are you going to deliver this
offer and lots and lots more details.

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So when putting an offer together
requires so much of your effort and

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energy-- and a lot of that energy is
spent on the details-- it's easy to

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make the details about the offer a
big deal when you are finally ready

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to present your offer to the world.

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After all those details represent so
much of your blood, sweat, and tears.

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But when you're communicating your
offer, I want you to focus on these

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two points for your potential buyers.

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Number one.

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Where's the Disneyland destination.

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Where will this offer take
them in their business?

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And number two, what's the Disney magic
they'll enjoy once they get there.

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In other words, what are the payoffs that
they will enjoy after buying your offer?

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What's the one thing you do when it's time
to market sell or share your new offer

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that you found successful or helpful.

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I'd love to know.

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Email me your tips and tricks.

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Win number three,
something to think about.

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Here's a mantra.

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I came up with for my own
personal brand at business.

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Now the punctuation in this little
mantra matters, so it works a

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little better when you can see
it written, I'll tell it to you.

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And then I'll say it again and
kind of emphasize the punctuation.

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And I want you to imagine that as I do so.

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The mantra is this: Do less, better.

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Do more, never.

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Do unto others, always.

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I'll say that again with the punctuation.

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Do less comma better.

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In other words, do less stuff,
comma, but do it better.

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The second part of the
mantra do more comma, never.

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Don't just go do more to do more.

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And then lastly, do unto
others comma, always.

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This mantra helps me
focus on doing less stuff.

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But doing the remainder of the
things, the things that are

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important to do those better.

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It also reminds me to never do more for
the sake of doing more for the sake of

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keeping up well, for the sake of comparing
myself to others in a similar space.

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And then the last part of the mantra
always remember, these are real people

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that are involved with my business.

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When it comes to marketing those artists,
customer avatars or clients or contractors

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or any other label I might want to attach.

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These are real people.

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I'm curious, what's one tip you
use to stay focused on what matters

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for you and for your business.

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Win number four, something personal.

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Speaking of doing less better.

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My plan for the new year is to be more
present in my business in two places.

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Number one, I want to focus even
more on my email subscribers.

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Again, remembering that
these are real people.

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I'll talk more about
this in another episode.

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And number two, I'd love to be a
little more present on LinkedIn.

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Now I've shared this before,
but I will say it again.

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I personally would be fine if
all social media disappeared,

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kind of like those old VHS tapes.

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But I understand that's a
not likely gonna happen.

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So those two areas of focus for
this year, I kind of my plan B.

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So here's what I'm thinking.

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If someone said to you, "Hey,
where's Robbie, have you seen him?"

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That essentially you could
say, oh, I'm not sure.

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He's probably either hanging out with his
email subscribers or if you don't find him

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there, he might be over there on LinkedIn.

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It's kinda like your friends, those
friends that know you well enough

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to know where you're working from.

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And so they're like, oh, he or she
is probably at the coffee shop.

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If you don't find them there, you
might go over here because your

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friends just know where to find you.

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So in the new year, according to plan B,
that's where I'd like to give my best to

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my email subscribers and to be somewhat,
a little more present on LinkedIn.

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And by the way, if you happen to be
a LinkedIn guru, listening to this.

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I really have no idea what I'm doing.

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So feel free to connect with me.

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And give me your best advice because I
am all ears on getting some help on how

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to do this without being consumed by it..

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.  Thanks for joining me on this
episode of the brand Brand ed bullet.

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Good news.

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You don't have to scroll
through the show notes to find

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the links to any of the apps.

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apps or other wins.

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mentioned in this episode.

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Instead, just hop on my email
list and you can get these

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four wins right in your inbox.

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Just go to Robbyf.com/friday.

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That's  R O B B Y F.com/friday.

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I'd also love your help getting
this into the hands of more people.

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So go and leave a review on
apple podcast and then share.

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Share this episode with somebody you love.

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Feel free to DM.

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On me on instagram and share which when
was your favorite from this episode.

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Have a great weekend and go
and build a life-giving brand.