WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:02.375 Robby: You're listening to the Brand ED Bullet from the Brand ED 00:00:02.375 --> 00:00:06.000 Podcast, four freaky fast Friday wins to get you going for your weekend. 00:00:06.175 --> 00:00:06.774 Let's go. 00:00:11.610 --> 00:00:13.185 Win number one, something to try. 00:00:13.518 --> 00:00:16.218 Every day, you're building your brand and your business on one of 00:00:16.218 --> 00:00:19.243 the most tangible aspects of your brand is your visual identity. 00:00:19.593 --> 00:00:22.418 You know, what as your logo or your brand colors or the fonts 00:00:22.418 --> 00:00:25.293 that you use at your overall design vibe, that's part of your brand. 00:00:25.293 --> 00:00:28.543 And that means several times a day, you need to use your brand colors. 00:00:28.793 --> 00:00:31.393 You fire up an email and you need your primary blue color or 00:00:31.418 --> 00:00:32.943 your primary brand red color. 00:00:33.068 --> 00:00:35.943 Or you're building a landing page or a quick lead magnet, and you need 00:00:35.943 --> 00:00:37.993 that brand color over and over again. 00:00:38.368 --> 00:00:42.418 Do yourself a huge favor and save your brand colors as text shortcuts. 00:00:42.693 --> 00:00:45.043 On a Mac, you don't even need a fancy app. 00:00:45.493 --> 00:00:49.218 Go to your system preferences then to keyboard and then to text. 00:00:49.643 --> 00:00:53.518 Once there, click the plus button and then you'll add the shortcut you'll type. 00:00:53.852 --> 00:00:56.627 And then the brand color along with your hex color. 00:00:56.960 --> 00:00:59.760 For example, one of my primary brand colors is red. 00:00:59.868 --> 00:01:01.785 My keyboard shortcut is colon red. 00:01:02.177 --> 00:01:04.452 And then that will supply my red hex color. 00:01:04.785 --> 00:01:08.285 If you need a more robust text replacement app, check out my favorite. 00:01:08.285 --> 00:01:11.335 It’s called TextExpander, and I'll put a link to that in the show notes. 00:01:11.668 --> 00:01:14.243 Win number two, something a client recently asked. 00:01:14.577 --> 00:01:17.227 A client came to me, frustrated with how to message her 00:01:17.227 --> 00:01:19.177 successful consulting business. 00:01:19.452 --> 00:01:22.677 She was already successful and she wanted to keep growing her business. 00:01:22.677 --> 00:01:23.652 She wasn't a newbie, 00:01:23.985 --> 00:01:27.885 but her message frustration is extremely common and that's because there are 00:01:27.885 --> 00:01:31.060 lots of consultants, whether you're a business to business consultant or 00:01:31.060 --> 00:01:34.468 a business to consumer consultant, there are so many options out there. 00:01:34.468 --> 00:01:37.293 It is very difficult to nail down your messaging. 00:01:37.293 --> 00:01:41.368 This problem is very, very common, but finding this solution isn't. 00:01:41.827 --> 00:01:44.277 To help tackle this at crafted a four week challenge. 00:01:44.352 --> 00:01:47.852 I call it the headstart sprint and together we wrestled her 00:01:47.852 --> 00:01:49.352 messaging challenge to the mat. 00:01:49.752 --> 00:01:51.977 For your messaging to work and position your business. 00:01:51.977 --> 00:01:53.452 It's got to check these boxes. 00:01:53.527 --> 00:01:57.852 Number one, it has to be easy enough for a fifth grader to understand what you do. 00:01:58.077 --> 00:02:02.627 It has to be compact enough that a busy potential client or customer will listen. 00:02:02.952 --> 00:02:06.127 And three, it has to be passionate enough that your ideal client knows 00:02:06.127 --> 00:02:07.877 that you are the solution for them. 00:02:08.152 --> 00:02:10.877 If your message is foggy or you fumble through a different message 00:02:10.902 --> 00:02:12.102 every time you go to share it. 00:02:12.577 --> 00:02:15.327 If it's not represented loud and proud on your website. 00:02:15.802 --> 00:02:19.477 Do your business, a favor and consider joining me in the next headstart sprint. 00:02:19.552 --> 00:02:20.377 You can message me. 00:02:20.377 --> 00:02:21.827 My email is in the show notes. 00:02:22.160 --> 00:02:24.785 And I'll be glad to include you the next time that comes around. 00:02:25.331 --> 00:02:27.381 Win number three, something to think about. 00:02:27.715 --> 00:02:31.615 On one of my recent mastermind calls, a friend who's a consultant was 00:02:31.615 --> 00:02:35.265 wrestling with where he wanted to take his consulting business in the future. 00:02:35.615 --> 00:02:37.340 I shared this from my own experience. 00:02:37.365 --> 00:02:41.190 I said, "I asked different questions at 50 than I did when I was building 00:02:41.190 --> 00:02:42.915 a consulting business in my thirties." 00:02:43.315 --> 00:02:46.865 Remember, you only find the answers to the questions that you ask. 00:02:47.440 --> 00:02:50.540 I'm curious, what's one question you're pondering right now about the future 00:02:50.540 --> 00:02:53.740 of your own consulting, coaching, or fractional advisory business? 00:02:54.276 --> 00:02:55.926 Win number four, something personal. 00:02:56.259 --> 00:03:00.159 Recently, my middle son left his teenage years behind and he turned 20. 00:03:00.459 --> 00:03:02.584 He was off at college, doing great things. 00:03:02.584 --> 00:03:05.409 And so on the morning of his birthday, I took a few moments to 00:03:05.409 --> 00:03:09.084 just reflect with coffee in hand and the stillness of the early morning. 00:03:09.559 --> 00:03:13.684 I gave myself some space to remember the fun memories and the future dreams 00:03:13.784 --> 00:03:15.309 that filled my mind about his life. 00:03:15.684 --> 00:03:18.184 It turns out it was a wonderful way to celebrate him, even though 00:03:18.184 --> 00:03:21.559 we were separated by few hundred miles with him off at college. 00:03:21.892 --> 00:03:25.567 Later that day, I shot him a private text to share what came to mind as I reflected 00:03:25.567 --> 00:03:27.342 about the gift of having him as a son. 00:03:27.767 --> 00:03:31.042 I wanted him to know in the middle of what probably felt like an ordinary 00:03:31.042 --> 00:03:34.392 day of going to class on his birthday, that he was being celebrated. 00:03:34.726 --> 00:03:37.351 Try that out yourself the next time you have a family member who may 00:03:37.351 --> 00:03:40.376 not be close to home, who has a birthday, let me know how it goes. 00:03:41.730 --> 00:03:44.580 Thanks for joining me on this episode of the brand ed bullet. 00:03:45.005 --> 00:03:45.605 Good news. 00:03:45.605 --> 00:03:49.130 You don't have to scroll through the show notes to find the links to any of the apps 00:03:49.280 --> 00:03:51.280 or other wins mentioned in this episode. 00:03:51.605 --> 00:03:55.080 Instead just hop on my email list and you can get these four wins right 00:03:55.080 --> 00:03:57.355 in your inbox months in advance. 00:03:57.513 --> 00:04:00.338 Just go to Robbie f.com forward slash Friday. 00:04:00.363 --> 00:04:04.088 That's R O B B Y f.com forward slash Friday. 00:04:04.602 --> 00:04:07.202 I'd also love your help getting this into the hands of more people. 00:04:07.202 --> 00:04:09.352 So go and leave a review on apple podcast. 00:04:09.627 --> 00:04:11.052 And then share this with your friends. 00:04:11.761 --> 00:04:15.136 Feel free to email me using the link in the show notes and tell me which one 00:04:15.136 --> 00:04:16.586 was your favorite from this episode. 00:04:16.861 --> 00:04:19.461 Have a great weekend and go and build a life giving brand.