Content, Briefly

Content, Briefly Trailer Bonus Episode 30 Season 1

MNTN: Mel Yap on the necessity of a well-rounded content program

00:00
On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:

- Why MNTN doesn't rely on any single marketing channel
- How mastering tools has become a career advantage
- Why the content team meets weekly to look at metrics
- How Mel balances content creation, email marketing, team mangement and more

πŸ‘‰ You can check out Mel Yap's personal site here: https://www.mellieyap.com/

πŸ‘‰ You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/

πŸ‘‰ You can learn more about MNTN here: https://mountain.com/

Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programsβ€”things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.