When I’m not hitting the heavy bag at the IRONBOUND Boxing Academy in Newark, you can find me under a barbell at my CrossFit gym, doing squats, bench presses, and other strength training exercises, something I’m picked up playing football in high school and carried with me into the Marines. While doing research on how to incorporate running into barbell training, I came across today’s guest, Grant Broggi, Founder of The Strength Co, which includes a Brick-and-Mortar Gym, Online Coaching, and a manufacturing arm producing American-made plates and other barbell equipment. As an active duty Marine Artillery Officer, Grant jumpstarted his entrepreneurial journey, moonlighting as a coach on the weekends before opening up a gym and eventually building his strength empire. Shortly after transitioning off of Active duty and into his business full-time, like most, Grant got royally punched in the face due to COVID, eventually forcing him to shut down one of two gyms, but presented the opportunity to start his own manufacturing company. On the show, Grant opens up about how he managed to pull it off, the pains of running a brick-and-mortar gym, and why he believes there’s a future in American-made Iron.