Thank You Come Again

When is the right time to ask a customer to purchase again? What automations matter to retaining customers and what should we do if a customer doesn’t reorder when you reach out? Alex McEachern (Repeat) and Blake dive deep into those questions, the must-have 3 post-purchase automations, frameworks for creating repeat customers, and more.

Show Notes

When is the right time to ask a customer to purchase again? What automations matter to retaining customers and what should we do if a customer doesn’t reorder when you reach out? 

Alex McEachern (Repeat) and Blake dive deep into those questions, the 3 must-have post-purchase automations, frameworks for creating repeat customers, and more.

They also give plenty of tactical examples from brands like Huron, BluMaan, Hanz de Fuko,  Aura Bora,  Kopari, Olipop as well as tech that enables it with platforms like Repeat, Wonderment, & Klaviyo. 

If you’re looking to level up customer retention - this is a must-listen.

The TYCA Podcast is brought to you by Wonderment - the retention Swiss army knife used by hundreds of leading Shopify merchants including The Ridge, Bokksu, and Jones Road Beauty. 

Wonderment is the easiest way to proactively set expectations on shipping timeframes, automatically update customers with delays, and measure shipping expectation vs reality across the business. Check out www.wonderment.com today. 

Watch the video format of today's episode here 

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Connect with Alex 

If you want to automate your reordering visit Repeat over at https://www.getrepeat.io/

Join CPG house https://www.getrepeat.io/cpghouse
Shelf Life Podcast https://podcasts.apple.com/us/podcast/the-shelf-life/id1596936180

Time Stamps
0:00 - intro

1:00 - Who is Alex McEachern?

2:56 - The current state of customer retention

5:08 - Can you automate retention?

8:22 - How to reach out at the right time for reordering

11:24 - Wonderment is your retention swiss army knife

12:30 - Huron example & post-purchase education with the tracking page and emails

14:14 - the 3 base flows for post-purchase 

17:23 - DTC is the loyalty channel for CPG

19:40 - Which brands have nailed reordering flows?

22:00 - How to “earn” the right to ask for another purchase from a customer

24:45 - what to do if a customer doesn’t reorder when you reach out

28:24 - If a customer doesn’t come back again… what do you do?

30:57 - Removing pain points around shipping lags in DTC… and how to stay competitive with retail

33:57 - Alex’s biggest piece of advice for retention marketers 

37:00 - where else can you automate reordering (besides email & SMS)

38:47 - Is customer retention more difficult now than it was 10 years ago?

40:30 - final remarks 

Creators & Guests

Host
Blake Imperl
Marketing at Wonderment. Ex-Attentive & Tone (acquired by Attentive).

What is Thank You Come Again?

TYCA: The Repeat Purchase & Loyalty Podcast - Insider Strategies from DTC Operators & Founders

Join Blake Imperl, Head of Marketing at Wonderment, as he dives deep into the world of eCommerce and retention marketing. Blake interviews leading DTC operators and founders to uncover their proven strategies for driving repeat purchases and building brand loyalty.

Say goodbye to generic tips and fluffy content. This podcast delivers actionable insights and tactics that you can use to boost repeat business and grow your customer base. Subscribe to TYCA now and take your eCommerce brand to the next level!