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Finding your niche as
a WordPress freelancer.

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You can use WordPress to
build all kinds of websites.

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There are no hard limits when it
comes to looks or functionality.

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That freedom is powerful.

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You can build sites that
handle e commerce, memberships,

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and large databases.

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You can tie in with third party
APIs and create headless front ends.

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However, such power may be
overwhelming to freelancers.

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Each type of site has its intricacies.

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Learning them can be difficult.

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And some are more profitable and
relevant to your business than others.

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That's a good reason to find a niche.

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Developing preferences for site
type, client type, and price

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range is helps narrow your focus.

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From there, you can find
projects that fit you best.

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The result is a leaner, more
efficient freelance business.

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In addition, you'll become
an expert in your field.

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How does it work?

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And how do you find your niche?

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We've got some tips for discovering and
doing what you like best with WordPress.

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Be open to different types of projects.

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If you're new to freelancing or
don't have a niche yet, Determining

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your path is part of the fun.

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You might as well treat
it as an adventure.

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Keep an open mind as you
look for new projects.

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Pay particular attention to the types
of sites you haven't built before.

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The same goes for plugins and
clients in different industries.

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Don't be afraid to
consider the unfamiliar.

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Perhaps that sounds counterintuitive.

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How can you develop a niche and
be open minded at the same time?

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It's all about gaining experience.

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If you've only built brochure
style sites, How will you know

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if e commerce is a good fit?

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You'll only learn by rolling
up your sleeves and trying.

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The trick is to find projects
that won't overwhelm you.

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For example, a site that sells
a single product could be the

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perfect match for a beginner.

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Avoid sites that require
a heavy dose of expertise.

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The more projects you'd complete,
the more data you'll gather.

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Use it to understand your pros,
cons, likes, and dislikes.

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Look for opportunities that
match your preferences.

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For this section, we'll assume
you have some experience building

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different kinds of websites, and
perhaps you've found a potential niche.

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The next step is to look at the market and
identify opportunities to make it work.

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Dedicating yourself to a niche is
great, but it must be sustainable.

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Otherwise, you'll be stuck working on
projects that don't match your preference.

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They might also get in the way
of booking ideal gigs later on.

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Let's look at a few examples.

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Medical related websites.

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In this scenario, we're focusing
on a specific industry, the medical

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field, which is large and has
a variety of potential niches.

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That includes doctor's offices, suppliers,
non profit organizations, and more.

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It might make sense to pick one or
two of these sub genres to start.

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But which ones?

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Here are some things to consider.

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Geography.

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Are there potential clients in your area?

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Or are you willing to work
with anyone, anywhere?

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Connections.

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Networking is always a handy
skill, but it's vital when you're

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working within an industry.

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The right connections can help you
find clients and expand your business.

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Features.

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Are there features that are
common to medical websites?

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Do you have a reliable and
efficient way to provide them?

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Budget.

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Research the costs associated with
building websites in the industry.

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Finding specifics may be difficult.

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However, the goal is to determine how much
you'll need to charge to be profitable,

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and how much clients are willing to spend.

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Competition.

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Can you identify other freelancers
or agencies in this niche?

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Are they doing great work or not?

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A lot of competition may make
it harder to book new clients.

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However, it might also be an opportunity
to one up those providing poor service.

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The above factors will help you determine
whether the niche fits and give you ideas

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for standing out in the marketplace.

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Membership websites
and online communities.

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Next, we'll focus on a
particular type of website.

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This niche is all about building online
communities designed to serve members.

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The need for membership sites spans across
industries and non profit organizations.

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The factors in our first
example still apply.

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However, some considerations
revolve around technology.

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Plugins.

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What plugins will you use for
building membership websites?

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Will you buy into an ecosystem,
like WooCommerce and its extensions?

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Does it make sense to choose different
plugins based on project needs?

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This is useful for determining
your tech stack and calculating

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software license fees.

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Third party services.

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What services will you
integrate into client websites?

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Think of payment gateways, mailing
list services, customer relationship

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management apps, and web hosting.

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There is also a chance to
focus on specific tools.

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Note any fees associated with
these services as it will help you

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provide accurate project estimates.

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Organizational side . Membership sites
can have a few members or millions.

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Do you want to work with
smaller organizations, big ones,

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or somewhere in the middle?

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The technical side of a niche
is challenging and subject to

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change, but having a solid plan
provides a great place to start.

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To expand your niche or not.

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There are a few reasons why you
might want to expand your niche.

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Sometimes they're too narrow and
don't generate enough revenue.

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In addition, the skills you've acquired
in one area might also apply to others.

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It's an opportunity for
growth in either case.

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The first is more about need, while
the second is a chance to evolve.

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Once again, it's worth keeping an
open mind when considering expansion.

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Look at related areas that could benefit
your business and boost your bottom line.

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There is some risk involved,
and it's okay to be choosy.

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Before jumping in, ask
yourself a few key questions.

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How will my current skills apply?

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Working with different industries or site
types could mean learning new skills.

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Think about the potential
impact on your time and revenue.

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Can I use the same themes and plugins?

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The ability to repurpose themes and
plugins makes it easier to expand.

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Significant changes here can
still be worthwhile, but beware

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of the required cost and effort.

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What are the most impactful differences?

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Even related industries and site
types can have stark differences.

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That could be anything from legal
requirements to client budgets.

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It's good to discover
these things ahead of time.

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How will this change
impact my current clients?

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Consider what an expansion means
to your existing portfolio.

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Will you have less time to work with them?

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Will costs go up?

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Ideally, there should be a link between
your current niche and the new one.

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The more similarities, the
easier the transition will be.

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It also bodes well for future success.

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There are also scenarios when
thinking outside the box makes sense.

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Just be sure to consider the
consequences before committing.

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A niche can transform
your freelance business.

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There are so many benefits to
developing a niche for your

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WordPress freelance business.

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It helps you find a target audience.

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No more marketing to the masses.

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It also brings clarity and
focus to your workflow.

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You also have a chance to learn
about an industry or site type.

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Your knowledge will level
up as you gain experience.

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Eventually, you'll understand a client's
needs like the back of your hand.

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You'll also be able to find the
best solutions for your clients.

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Pick the right niche and your business
will become a well oiled machine.

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Your expertise will help
you manage existing clients

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while also booking new ones.

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A niche may be just the thing to get
you moving in the right direction.