Retail Remix

“How do you define social commerce?” The answer may be different depending on who you ask. But Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory firmly believes that social commerce should be defined as sales that can be completed within social platforms.

Platforms like Instagram and TikTok are rolling out more social commerce capabilities, which is creating significant opportunities for influencers and the brands they partner with.

Show Notes

“How do you define social commerce?” The answer may be different depending on who you ask. But Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory firmly believes that social commerce should be defined as sales that can be completed within social platforms.  
 
Platforms like Instagram and TikTok are rolling out more social commerce capabilities, which is creating significant opportunities for influencers and the brands they partner with. On Retail Remix, Bogliari discusses:  
  • The evolution of influencer marketing and creator partnerships;   
  • Social commerce considerations and strategic best practices; and  
  • Data on how consumers are currently interacting with, and buying on, social platforms.  
     
RELATED LINKS 
  • Learn more about The Influencer Marketing Factory  
  • Get more research and insights on influencer marketing

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.