The Weekly Boost

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Summary

Tell me if either of these scenarios sounds familiar …

You’ve “done print before” but you didn’t really get anything out of it.

Or, it’s just so darn expensive, it’s hard to quantify a good return on investment.

Or, so and so is already the top agent in that farm and he’s already dominating, “there’s no way I can compete.”

Truth is, anyone who’s been doing this long enough knows that print is an invaluable part of your marketing strategy and the investment you make in your print strategy is just the cost of doing business.

Done right, print helps you:

- Built a visible brand
- It closes the trust gap you have with homeowners and potential sellers in a farm
- And that leads to more sales

But only if you do it consistently and strategically.

So to help me paint a picture of what an effective strategy looks like I reached out to Adam Greer, 17+ year veteran of the real estate industry and founder of AG Designs Inc.

Click the flash-player below to listen to this episode now:

Show-notes:

- How Adam Greer got started in the industry [5m:23s]
- Introducing the 8×8 approach [8m:36s]
- Success and name recognition is all about persistence and repetition [10m:29s]
- What to do if you don’t have any inventory or you’re just getting started in real estate [11m:33s]
- You’re getting in the way of your own success if you’re not leveraging your sales [13m:09s]
- Deconstructing common print marketing misconceptions [13m:31s]
- You get two seconds to make an impression [14m:07s]
- How to give the impression that “this agent is selling everything in my neighborhood” [14m:44s]
- The importance of not trying to have too many calls to action all at once [15m:59s]
- What to do if you don’t have too many sales/listings to leverage [17m:07s]
- What could you do with a $3,000 budget/how would you spend it [20m:53s]
- When a home goes up for sale, statistically, in the next 90 days there’s seven more homes that hit the market within a 250 home radius [21m:57s]
- Everything you put out as an agent is your resume [26m:52s]

Show Notes

Tell me if either of these scenarios sounds familiar …

You’ve “done print before” but you didn’t really get anything out of it.

Or, it’s just so darn expensive, it’s hard to quantify a good return on investment.

Or, so and so is already the top agent in that farm and he’s already dominating, “there’s no way I can compete.”

Truth is, anyone who’s been doing this long enough knows that print is an invaluable part of your marketing strategy and the investment you make in your print strategy is just the cost of doing business.

Done right, print helps you:
  • Built a visible brand
  • It closes the trust gap you have with homeowners and potential sellers in a farm
  • And that leads to more sales
But only if you do it consistently and strategically.

So to help me paint a picture of what an effective strategy looks like I reached out to Adam Greer, 17+ year veteran of the real estate industry and founder of AG Designs Inc.

Show-notes:
  • How Adam Greer got started in the industry [5m:23s]
  • Introducing the 8×8 approach [8m:36s]
  • Success and name recognition is all about persistence and repetition [10m:29s]
  • What to do if you don’t have any inventory or you’re just getting started in real estate [11m:33s]
  • You’re getting in the way of your own success if you’re not leveraging your sales [13m:09s]
  • Deconstructing common print marketing misconceptions [13m:31s]
  • You get two seconds to make an impression [14m:07s]
  • How to give the impression that “this agent is selling everything in my neighborhood” [14m:44s]
  • The importance of not trying to have too many calls to action all at once [15m:59s]
  • What to do if you don’t have too many sales/listings to leverage [17m:07s]
  • What could you do with a $3,000 budget/how would you spend it [20m:53s]
  • When a home goes up for sale, statistically, in the next 90 days there’s seven more homes that hit the market within a 250 home radius [21m:57s]
  • Everything you put out as an agent is your resume [26m:52s]
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What is The Weekly Boost?

This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.

I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.

Listen in as I share what’s good in real estate & the world of marketing!