Game MISSconduct

Alyssa & Stormy talk with Shannon Hosford about her 21+ years working with Maple Leafs Sports & Entertainment as she shares insight into the iconic We The North campaign and a music video with Justin Bieber. Plus, hear about what it's really like on the VGK team plane.

Show Notes

Open–1:40: Show Intro
1:40–27:25: MLSE Chief Marketing Officer Shannon Hosford shares what it’s like to manage multiple professional sports brands, how #WeTheNorth and Justin Bieber’s “Love Letter” to the Leafs came to be, and much more! 
27:25–39:50: How the team handled 7 games in 11 days, our favorite moments/milestones from the recent stretch and Robin Lehner’s return
39:50–Close: What’s it like on the Golden Knights plane?

What is Game MISSconduct?

A Vegas Golden Knights podcast, Game MISSconduct shines a light on the women who are blazing trails and disrupting the hockey world. Each episode forms engaging and out-of-the-box conversations with a female figure who has made her mark in the mostly male-dominated sport. From NHL broadcast booths to front offices to business and scouting staffs, there’s more Game MISSconduct than you think!