In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.
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Timestamps:
- (01:46) - Who is Steffen Hedebrandt
- (02:35) - Steffen’s background.
- (03:34) - What is Dreamdata?
- (06:14) - Case study of Dreamdata and attribution importance.
- (09:00) - How can you attribute value to a piece of content?
- (14:31) - What kind of metrics does Dreamdata collect?
- (18:32) - Attribution difficulties.
- (21:46) - Tactics that help to attribution.
- (24:03) - Which is the best attribution model?
- (27:54) - Mistakes that companies make when it comes to attribution
- (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
- (35:26) - A unified system with data to identify what’s driving revenue
- (36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
- (41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
- (44:18) - Learn more about Steffen and Dreamdata and get in touch.
- (46:09) - Outro
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This episode is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.