Conversion Tracking Playbook

Learn 5 ways of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate).

Show Notes

Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate).

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:

(1:30) - Benchmark data on D2C subscriptions from ProfitWell
(4:00) - 5 examples of subscription event tracking to help improve conversion rate & reduce churn
(9:00) - Re-thinking post-purchase email flows for subscription businesses (to help reduce churn)
(12:30) - How sending onsite behavior events to other channels like Klaviyo, Facebook can help reduce churn

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Links:
https://www.getelevar.com/

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.