What does the future hold for the marketer in this economy and for our community as women in tech in 2024?
Get ready to meet Natalie Cantave—Senior Marketing & Partnerships Manager at Estateably and the brains behind MKTG WMN, an inclusive networking hub for women in marketing and design. With over 6 years of experience driving mission-focused marketing strategies, Natalie is committed to driving positive change in communities through projects centered on justice, equity, diversity, and inclusion.
Join us for an insightful discussion as we tackle the challenges of building resilient communities during the pandemic, the economic impact on women, especially those returning from maternity leave, and the enduring significance of mental health and self-care.
We'll delve into the growth of MKTG WMN and the future direction of Natalie's community, exploring what it means to foster connection and empowerment in today's marketing landscape. From self-investment to professional development, from human-centric storytelling to achieving work-life balance, this conversation promises invaluable insights for marketers and tech enthusiasts alike.
Jump into the conversation:
(
00:30) Meet Natalie
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07:15) How MKTG WMN Came to Be & Why
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10:30) How to Invest in Yourself as a Marketer
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15:15) Balancing Life, Career, and Passion Work
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21:50) Natalie’s Tips & Predictions for Growth in 2024
What is GTM Gals?
The B2B world is evolving at a fast pace, and let’s be honest, I might even call it a bit of a mess right now. But that means there’s an opportunity—especially when it comes to banding together to navigate the mess and make the world (and our careers) a better place.
Hi, I’m Dani, nice to meet you. 👋 And I’m here to be your GTM gal who explores both personal and professional topics with my B2B industry expert guests to find the answers to the questions that you are too scared to ask your boss. My guests are handpicked to help you (and me, let’s be honest) navigate the constantly changing, male-dominated, and fast-paced world of B2B GTM. This show is all about women helping women so we can all win in the world of SaaS. I hope you’ll join me!