Unlocking Vietnam's true potential

On the podcast today we're heading to Vietnam to explore how this rapidly diversifying market is breaking away from tradition and embracing new coffee drinking opportunities .

In conversations with Will Frith, coffee coach and Co-founder, Building Coffee, academic Sarah Grant, and Sahra Nguyen, CEO and Founder, Nguyen Coffee Supply, we discuss the complex history of Vietnamese coffee exports, the burgeoning specialty coffee scene in Ho Chi Minh City, and the growing international appreciation of high-grade Vietnamese Robusta coffee.

Credits music: Hurry Slow by Olivia Junholm in collaboration with The Coffee Music Project

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast