You can't see this, but behind this camera I am looking out at a bunch of horrible
weather, in fact, a few inches of snow.
And the other day, this gentleman, Scott, whose email I had pulled
up on this minor, Scott emails me, he says, Adam, what did you do on
rainy days when you were in sales?
And I thought, we're coming into a season where it's rainy, it's snowy, it's cold,
and many sales people without a clear.
They end up literally just sitting on their hands in the office saying,
well, I can't make sales because it's cold out, it's rainy out, and there's
all these reasons why we can't sell.
But the truth is, no matter what the temperature's like or what the weather's
like, there are activities that you can, and in my opinion, should be doing
that are gonna help you make money.
Even when it's rainy.
So Scott, thank you for suggesting today's video and we are going to jump in.
Uh, before we do quick welcome or welcome back.
My name's Adam Benson, the roof strategist and everything that I do here in my
channel and in my training center.
The all in one sales system is designed to help you and your team smash your
income goal and give every customer.
An absolutely amazing experience and if you haven't yet done it and you
haven't checked out our brand new free training center, you can click the link
in the description or go to the roof strategist.com right now and you'll
get your own login and pop in there.
We're adding new stuff and there's more than I can list, so even
if you've had some of my old freebies, get in there right now.
Uh, last thing.
Uh, you can text the word free, f r e e to this number 3 0 3 2 2 2 71 33.
That's 3 0 3 2 2 2 71 33.
And just text the word free.
We'll pop you over link and get you in there.
All right.
Now in this video I'm gonna be teaching you seven different activities
that you can do sales activities.
To generate business even when it's rainy or snowy out, because even
though it might feel like it these times, they don't last forever.
They're a short blip on the radar.
But what happens is sales is like, uh, this momentum of getting this
giant boulder moving, we're brand new.
It's kinda like getting it moving uphill, which you've probably heard me talk about
specifically in my three part series.
Roofing Sales Success Formula, making our First Sales the most challenging
part, but oftentimes when we don't keep this momentum, When we let off
the gas, it takes a lot of energy to get that ball moving again.
So even on rain days, cold days off season, we wanna make sure
that we keep the activities up.
So let's get to those seven.
Starting with number one, rehashing your old leads.
Now if you're new in sales, this doesn't apply to you.
But if you've been at this for even a few months, rehashing your old sales means
all the appointments that you ran in the past that went stale, went cold, ghosted.
Or for some reason you did not close rehashing those deals we often
don't do, cuz we're busy trying to generate new ones or we have
leads coming in from the office.
So whether you're selling storm damage roofs or retail roofs, get in your
pipeline and rehash your old leads.
By the way, it is literally the easiest way to start pulling
money outta your pipeline.
So that is number one.
Number two is networking.
Now I call networking relationships a 10 x relationship.
And the reason is we'll put all this time and.
and the landing a customer and with that customer will land one sale,
but with a referral relationship or a networking relationship.
And by the way, I'm pointing, I've got my notes off here on my screen.
Those relationships you build one time and they feed you
over and over and over again.
And in fact, I networked with a new home builder.
His name was Grant and uh, he ended up getting in touch with me.
To, to get a roof done for a remodel he was doing.
I ended up being his go-to guy for all of his roofing needs and his
new construction and his remodels.
I did his own home.
He had sent me four 100 square townhouses that he knew or, uh, owned by the way.
I didn't even know that he owned them, and I got the deal and that was my first.
Five figure commission.
It was like life changing was absolutely amazing.
Same thing, my insurance agent.
So if you want more on this, there's a video I've done in the past.
You can click the card up here and it's, it's the 10 x referral
relationships, building those strong referral relationships and
how to lead with a ton of value.
All right, next one is cold calling.
Guess what?
Your phone works when it is.
Nice out, and you can still call to set those appointments.
So if you want more on that, check out my videos on cold calling and
a link to one of 'em right up here.
Uh, next thing we can do, by the way, is, um, this wasn't added in the original
list of seven, but I wanna throw it in.
It's okay to knock doors when it's raining.
Many people are like, no, we can't do it.
But listen, you can knock the doors when it's.
Just get the appointment set to come back on another day.
No one's holding you back from doing that.
So remember, you have a choice.
You can sit on your, on your, on your hands at the office
and wait for better weather.
Or you can just get out there and ask yourself my favorite
question, which is the word how?
Don't tell me I can't do it.
I wanna know how can I do it?
And we have that mindset.
You can get out knocking doors in those rainy times and just get
the appointment set for later.
But I know, listen, when it's snowing, that's a whole different animal because
it might be cold for a long time and those roofs are not accessible.
All right.
Um, Next one is follow up.
So for most roofing salespeople, they're not following up.
Maybe this is you.
I hope it's not, but for me, I've been down this road myself where we either
get too busy, bogged down with leads, or we get lazy or complacent, and we
end up not falling up with our leads.
In those rainy days, it's a great time to just sit down and reflect and
go back through and start drumming up new business on those follow ups.
Now, next thing on the list is, Direct mail.
Direct mail is cheap, easy, super effective.
You can be in the office finding addresses, going through addresses
of missed sales addresses surrounding past customers you've done.
There is a million in one strategies to use this in addition to your
rehash process, but also to get back in a new neighborhoods and
layer in another touchpoint.
I've done an entire playlist on using direct mail to generate.
I highly recommend that you check that one out.
All right, next one here is getting referrals.
So often sales people don't ask referrals, and there's this kind of
false concept of, I'm not gonna ask for referrals until I've done the work.
And I say, well, why wait?
Do you write checks for $20,000 to people that you don't?
? No.
So when you earn the business, people like you, they trust
you cuz they wrote you a check.
There was something that said, I wanna work with this person and
it's okay to ask for referrals.
Now I have an entire playlist again called Referral Madness.
Check that one out, teaching you my referral incentive strategy,
meaning what to offer and why and how most of the industry is doing it.
Completely backwards.
By the way, I did too.
I've made every mistake when I call up mistakes, just no, I
proudly made all of them myself.
Uh, and it'll teach you when to ask how to ask and why, and all that.
By the way, including my referral cheat sheet is included
here in our training center.
It's actually right here in the, in the complete sales strategy.
Talking about how to ask for referrals, when to ask for
referrals, a cheat sheet to do it.
And in fact, I had one gentleman, um, individual sales rep, by the way.
He grabbed my package available for an individual rep.
His closing rate doubled, so he went through the closing
strategy, doubled it, and then he went through the sales strategy.
And right when he signed his first appointment, it was retail by the way.
He asked for referrals.
He left the house with four of them, four referrals, and doubled his close rate.
Now again, the, the first deal, you can't say double this close rate from the
first deal, but the first deal he ran.
Appointment you ran using the system got four referrals.
Messaged me later that his close rate has doubled.
So if you want more, uh, you can check out the Roofing Sales Success
formula for you or your team.
There's links in the description below, and if you want more information and
you wanna chat with Matt, who's my right hand guy, you can just text the
word demo D emo to uh, 3 0 3 2 2 2 71 33, and number seven, guess what?
I actually threw that in here.
It was on my.
And I didn't think I had it and that was knocking doors
even when the weather is bad.
So I just wanna revisit this one cuz so, so many times people are looking
for reasons not to work when there always is a reason we could be working.
So excuse my list I threw in number seven early, but there you have it.
Seven different ways to make sales and make money when.
Most everyone else who is not a top earner and that's darn near guaranteed
is sitting on their hands in the office saying there's nothing I can do.
So what I miss is there any other sales activities that you do when it's raining?
Drop a comment and share it with us below.
And hey, if you know someone on your team who needs to see this video, the
folks, cuz you know who they are, that say we can't sell the excuse I people.
The people that always have a reason why something didn't work, and maybe
they need just a little mindset.
Go ahead and click the share button, copy the URL and drop it in your
group chat, sms, Facebook Messenger, wherever you share these videos with
your team to inspire them and you to use this off time of finding creative
ways and ask yourself this one question, how can I make more sales?
Hey, that's all for this video and just cuz our time is up doesn't
mean you are in my time, has to.
So if you wanna learn my strategies on direct mail, uh,
hop into this playlist here.
And if you haven't done, you wanna get in our new free
training center, click right here.
We'll get you inside.
We'll see you soon.