Swim Against The Tide



In this podcast episode, Rob Keeping, Managing Director of Bread Holdings, shares his unique journey from a sports-focused youth to a successful career in the culinary world.

He discusses his early sporting career, a transition into the army, before discovering hospitality, and following his passion for food.

Rob then goes on to discuss his journey at Bread Holdings, the home of Gail’s Artisan Bakeries, highlighting the importance of leadership, team dynamics, and personal development. He reflects on how his military background has shaped his leadership style, emphasising the value of collective responsibility and continuous learning. 

As he now prepares to transition to his new role at Bells of Lazenby, Rob shares insights on the significance of authentic relationships and the need for adaptability in leadership roles.

He concludes with advice for the next generation, stressing the importance of attitude and being open to learning.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.