LuxUnplugged Podcast

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Thierry and Adrien welcome Rolf Sorg, Founder and CEO at PM International, to the show. An entrepreneur running a multi-billion dollar revenue business across the globe, Rolf discusses the genesis of his direct sales company in the early 90's after dropping out of university in Germany. He then explains why nutritional supplement products, PM International's flagship product suite, were less popular more than 20 years ago, and how the market pivoted towards a healthier lifestyle, especially during the pandemic. They further dive into the international success that Rolf's business has achieved thanks to the Luxembourg ecosystem. Finally, Rolf extensively enumerates the benefits of choosing the Grand Duchy for personal and, of course, professional reasons.

Show Notes

Thierry and Adrien welcome Rolf Sorg, Founder and CEO at PM International, to the show. An entrepreneur running a multi-billion dollar revenue business across the globe, Rolf discusses the genesis of his direct sales company in the early 90's after dropping out of university in Germany. He then explains why nutritional supplement products, PM International's flagship product suite, were less popular more than 20 years ago, and how the market pivoted towards a healthier lifestyle, especially during the pandemic. They further dive into the international success that Rolf's business has achieved thanks to the Luxembourg ecosystem. Finally, Rolf extensively enumerates the benefits of choosing the Grand Duchy for personal and, of course, professional reasons.

What is LuxUnplugged Podcast?

People from Luxembourg are quite familiar with the country’s discreet approach when it comes to blowing its own trumpet at the global scale. Despite its relatively small geographic print, the Grand Duchy punches well above its weight on the world stage!

This podcast is here to shed light on Luxembourg’s global influence from the perspective of two Luxembourgers living in London.