The Digital Commerce Daily — July 10, 2026
Your 8-minute briefing on ecommerce, social commerce, and digital marketing.
In today's episode:
• Marks & Spencer is using Amazon as an international expansion vehicle, and the Netherlands move signals a replicable cross-border playbook for European retailers.
• Outdoor DTC brand Cotopaxi is deliberately adding marketplace channels on top of its direct business — a sign that the 'DTC-only' era is definitively over even for values-led brands.
• Google's August 17 Smart Bidding changes to Target CPA and Target ROAS will directly affect how ecommerce advertisers manage budget-limited campaigns — and the clarification itself suggests advertisers pushed back hard.
Hosted by Marco and Klara.
What is The Digital Commerce Daily?
Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.