Drink Beer, Think Beer With John Holl

Devon Kreps,  the owner of 7venth Sun Brewery, has a degree in Fermentation Science from Oregon State University and gained experience at Anheuser-Busch's research pilot facility in St. Louis. She was also the Production Manager at Sweetwater Brewing during its expansion from 25,000 to 60,000 barrels.
 

In 2012, she opened the first 7venth Sun Brewery location in Dunedin, which features 10 taps and outdoor seating. This location, the brewery says, is now treated as a pilot facility, focusing on producing Saisons, Belgian beers, Brett IPAs, Hazy IPAs, and "fun" lagers. The Tampa location, which opened in 2017 in a former VFW roller skating rink, is a larger production plant with a tasting room and outdoor beer garden.
 
 
7venth Sun Brewery has created a pair of seltzers called Pink Tax and Blue Tax. They are identical recipes except for the color- and the price. 
 
 
According to the brewery, The Pink Tax refers to the practice of charging higher prices for goods and services marketed to women. Razors, for example, can be up to 66% more expensive for women than for men, despite being the same product. This practice is seen as a form of gender discrimination, as it disproportionately affects women and non-binary individuals.
 

In a switch: The Blue Tax seltzer is priced higher than the Pink Tax seltzer, and 100% of the additional cost, as well as proceeds from both seltzers will be donated to the Pink Boots Society. 
 

Kreps explains how all this came about and also talks about Tampa Beer Week and the growing of a business.


For more Drink Beer, Think Beer check out All About Beer.

  • Host: John Holl
  • Guest: Devon Kreps
  • Sponsors: All About Beer
  • Tags: Beer, Seltzer, Tampa, Festivals, Hangovers, Lager

Creators and Guests

Host
John Holl
John Holl is the editor of All About Beer
Producer
All About Beer
Est. 1979. Beer news, reviews, podcasts, and features from America’s oldest beer media brand. Ready to party after an unexpectedly long slumber.

What is Drink Beer, Think Beer With John Holl?

Drink Beer, Think Beer is a weekly conversation with brewers, growers, and other brewing industry professionals that explores the art, culture, and business of craft beer. Hosted by John Holl and recorded on location, this podcast gets to the bottom of every pint and offers insight into the dynamic world of beer.