Zero Ambitions Podcast

Our guest, Liz Male has been on our radar for a while. She is a figure who has been working in the construction sector since the 1990s, an ally to the sustainability sector, a great communicator, and an experienced thinker.

When we met earlier in the year we talked about a lot of things, but the consistent theme of our conversation was 'why we need to tell better stories about the built environment'. That said, we kept our powder as dry as we could and moved on to discuss when we might be able to get her onto the podcast to talk about it from the ZAP platform.

We get a lot into the chat. Of particular interest is the historical perspective that Liz can offer. A lot has changed since Koyoto

Hope you enjoy it as much as we did.


Notes from the show

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.


**END OF SELF-PROMOTING CALLS TO ACTION**


What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value