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Summary

Interview begins: 09:02
Insight begins: 58:13
Debrief begins: 1:01:59

Blake Lawrence is the founder and CEO of opendorse.

opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use opendorse to share content with their 1.4b social media followers.

Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience.

We discuss:
Ad: What are the most important terms for an entrepreneur to be aware of when raising capital? (7:56)
Blake's turning point on being in the social media business (11:26)
A throwback: running a social media agency way back 2010 (14:50)
How does opendorse maintain the authenticity of the content being shared? (20:35)
Blake Lawrence advocacy in running opendorse full time (25:08)
How opendorse helps in advertising (29:11)
opendorse saves the athletes maintain a balance in the busy schedules (30:56)
What happens to Opendorse years from now? (55:29)
Day in the life of Braxton Miller (58:33)

opendorse was founded in 2012 and based in Lincoln, Nebraska.

Learn more about opendorse: https://opendorse.com/
Follow Blake on Twitter: https://twitter.com/Blake_Lawrence
--

This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.

Learn more about or get in touch with Taft: https://www.taftlaw.com/
Follow upside on Twitter: https://twitter.com/upsidefm

Show Notes

Interview begins: 09:02
Insight begins: 58:13
Debrief begins: 1:01:59

Blake Lawrence is the founder and CEO of opendorse.

opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use opendorse to share content with their 1.4b social media followers. 

Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience. 

We discuss:
  • Ad: What are the most important terms for an entrepreneur to be aware of when raising capital? (7:56)
  • Blake's turning point on being in the social media business (11:26)
  • A throwback: running a social media agency way back 2010 (14:50)
  • How does opendorse maintain the authenticity of the content being shared? (20:35)
  • Blake Lawrence advocacy in running opendorse full time (25:08)
  • How opendorse helps in advertising (29:11)
  • opendorse saves the athletes maintain a balance in the busy schedules (30:56)
  • What happens to Opendorse years from now? (55:29)
  • Day in the life of Braxton Miller (58:33)
opendorse was founded in 2012 and based in Lincoln, Nebraska.

Learn more about opendorse: https://opendorse.com/
Follow Blake on Twitter: https://twitter.com/Blake_Lawrence

--

This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.

Learn more about or get in touch with Taft: https://www.taftlaw.com/
Follow upside on Twitter: https://twitter.com/upsidefm

What is upside?

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

On Mondays, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.