They Cancel and Say the Food Was Great — Jobs to Be Done

Dave's meal-prep customers churn after a month or two — and rate the food five stars on the way out. Everyone says add menu variety. Brian says the food was never the job. Using Clayton Christensen's Jobs to Be Done, we dig for what customers actually hired the service to do, why the real competitor is the drive-thru and not the other meal box, and the five-customer phone call that surfaces the real job. Plus a Monday Move you can run tomorrow.

Written version and this week's Monday Move: The Operator's Library at mmsvegas.com.

What is The Operator's Canon?

One real business problem, and one idea that's outlived every trend — worked all the way through. No hype: Brian Kasday and his co-host take an enduring marketing principle out of the seminar and into a business you'd actually recognize, and end every episode with one concrete move you can make Monday. From MMS Vegas and The Operator's Library at mmsvegas.com.