For years, buyers, sellers and real estate professionals have been waiting for housing to return to “normal.” Brian Buffini says that’s the wrong way to look at what’s happening.
In this episode of The Brian Buffini Show, Brian explains why the real estate market is still digesting the extraordinary conditions created during COVID—and why that process could continue for years.
He breaks down the major demographic shifts reshaping housing, including the enormous influence of baby boomers, the rising age of first-time buyers, the growth of multigenerational households and the increasing importance of the Gen X “sandwich generation.”
Brian also explains why he doesn’t expect either a massive housing crash or another COVID-style boom, what improving affordability could actually look like, and how real estate professionals can gain market share by adapting to the market that exists today instead of waiting for the old one to return.
YOU WILL LEARN:
• Why the real estate market is not returning to pre-COVID conditions.
• How demographic shifts are creating new opportunities for buyers, sellers and agents.
• Why success in today’s market requires patience, creativity and a focus on relationships.
NOTEWORTHY QUOTES FROM THIS EPISODE:
“The real estate market is the anaconda that ate the meal called the COVID real estate market. And it will take years to digest.” – Brian Buffini
“The market you have is the market you’re going to have.” – Brian Buffini
“Affordability will improve over time. Inventory will release over time.” – Brian Buffini
“It’s the people who build trust and who were there for people when the market was down. Those are the people who will benefit when the market goes back up.” – Brian Buffini
“The first-time buyer has to be more disciplined, more long term and more creative.” – Brian Buffini
What is The Brian Buffini Show?
Renowned entrepreneur, bestselling author, dynamic speaker, and father of six, Brian Buffini brings sharp insights, practical wisdom, and his signature Irish wit to every conversation. On The Brian Buffini Show, big questions meet real-world solutions. Each episode blends perspective with action, offering principles and tools that help you gain clarity, build confidence, and take meaningful steps toward living your best life.