HUNGRY.

Most companies bet everything on one big launch.
Doug Lamont thinks that’s how you kill growth.

In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.

Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:

- test cheaply
- back winners late
- kill losers fast

and never rely on a single “big idea” to carry the business

From product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.

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📱 ON THE MENU
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🎯 Why “the one big thing” strategy usually fails
🔥 Rolling innovation vs over-researched launches
🧠 Removing fear from failure inside big organisations
📦 Why marketing can’t save products that don’t sell
🌍 How country expansion really works (3–5 year bets)
💰 When to actually turn on the marketing spend
⚖️ Small and medium bets vs betting the house

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER